What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Tuesday, January 21, 2014
“Tracking the miles! Our airport has been using Preferred Patron…”
Tracking the miles! Our airport has been using Preferred Patron for a little over a year. The customer service has been outstanding in helping us "fit" the program to our uses. It has helped up learn more about our frequent fliers and helped us manage invaluable data + our members get some great prizes as well.
★★★★★
Thursday, January 16, 2014
“The Perfect Answer for a Medium-Sized Business Our company had…”
The Perfect Answer for a Medium-Sized Business Our company had been manually accounting for each individual person's loyalty points. By the end of the year it became hard to manage. The loyalty program through Preferred Patron was the perfect answer! They went above and beyond in helping us set up a loyalty program that is easy to manage and fun for our clients. Money very well spent!!
★★★★★
Thursday, August 8, 2013
“Preferred Patron was the one for us! We are a…”
Preferred Patron was the one for us! We are a Harley-Davidson dealership and wanted to keep our customers shopping with us! Preferred Patron has done exactly that. We have regular customers coming back to shop weekly trying to get to the next point level. We are also creating new customers by offering this service. It was extremely easy to create our program with the help of the Patron staff and easy for our staff to learn. The program will let you do everything from emails to a certain segment of customers to mass promotions. If you do have a problem or questions the support staff are super clear on how to solve it!
★★★★★
Monday, April 22, 2013
“Works for us! Incentive to get customers to share email…”
Works for us! Incentive to get customers to share email and postal address. Drives return shopping. Helps lure customers who have been absent back. Easy to use. Very customizable.
★★★★★
Thursday, March 21, 2013
“Great product that makes a difference! We would highly recommend…”
Great product that makes a difference! We would highly recommend Preferred Patron to companies looking for an uncomplicated and impressive way to distinguish themselves from their competitors. Customers love getting points and our personalized email so it really assists with relationship development. Its powerful back office tools make it a helpful way to track customers' spending patterns.
★★★★★
Monday, January 14, 2013
“Great way to get Students Involved I would recommend this…”
Great way to get Students Involved I would recommend this for different schools to use for all types of events. At our school we use the Preferred Patron system to get students to come to different events and encourage participation throughout the campus. Because of this system we have seen a higher number of students at events. The customer service is wonderful with Preferred Patron. With every little question I had, they answered and made me feel confident with the system.
★★★★★
Saturday, January 12, 2013
“Unbelievable customer service and professionalism! I would recommend the use…”
Unbelievable customer service and professionalism! I would recommend the use of Preferred Patron to any company looking to establish a successful rewards system. They were excellent to work with! The team really helped us understand not only how to implement the program properly but also how to structure in a way our customers would understand and thus ensure a successful rewards program. They were able to leverage past experience of theirs for this. Very satisfied!
★★★★★
Friday, October 12, 2012
“BEST loyalty software/program available. Outstanding marketing capabilities! Extremely BENEFICIAL! Cannot…”
BEST loyalty software/program available. Outstanding marketing capabilities! Extremely BENEFICIAL! Cannot articulate enough the ease of use and integration for us into our business, especially because we are not the typical industry that offers a loyalty/reward program. This software and design of the Preferred Patron program allows us to set the standard for customer loyalty rewards in the auto repair industry. The benefits continue to grow as we use the program and develop it more and more.
★★★★★
Friday, July 20, 2012
“This is a great third party loyalty application. The user…”
This is a great third party loyalty application. The user interface is very easy to use by my cashiers while they are interacting directly with customers. It's also easy to update the customer data base. Thanks Preferred Market Solutions for a great product.
★★★★★
Friday, June 29, 2012
“EXCELLENT Customer Service. This is a GREAT product! Their customer…”
EXCELLENT Customer Service. This is a GREAT product! Their customer service is phenomenal! I had a small technical issue, I called and he fixed it in about 5 minutes.


