What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Sunday, May 17, 2020
“Preferred Patron has contributed greatly to the overall success of…”
Preferred Patron has contributed greatly to the overall success of our business. The software allows for customization specific to my business. I am able to reward different customer actions different ways and change it whenever I would like to. I am also a huge fan of the back office controls. I can easily track the progress of specific promotions, create new ones, and monitor employee performance with ease. I also LOVE that Preferred Patron is always trying to make their program better. The introduce new features and keep my business a step ahead of everyone else.
★★★★★
Wednesday, May 6, 2020
“We have been doing business for over a decade with…”
We have been doing business for over a decade with them, using loyalty and gift cards. Works great for our small retail business.
★★★★★
Monday, May 4, 2020
“Great company to work with!! Initial set up was a…”
Great company to work with!! Initial set up was a breeze with all the support they give. They have always been there to answer any questions and help solve any problems that may occur. Once our customers understood how our points program works, we have seen a great return in business. Preferred has been key in helping us retain customers. Having the rewards program helped show our customers the value in returning to our service department. I have to give Preferred a big thank you for all the help and ideas they have provided us with. If you are looking for a rewards program for your business then I highly recommend you give Preferred Patron a call.
★★★★★
Friday, May 1, 2020
“Highly recommend Preferred Patron I have recommended Preferred Patron to…”
Highly recommend Preferred Patron I have recommended Preferred Patron to multiple business owners, including my 20 group. I have been with them for nine years, and their product is constantly evolving and reaching more customers. Thanks for all the great years that Preferred Patron has added to our bottom line!
★★★★★
Sunday, April 19, 2020
“Simple to integrate and a valuable customer service tool. Customers…”
Simple to integrate and a valuable customer service tool. Customers can look up their reward points in real time. I can easily keep track of customer trends and redemption of rewards. Easy learning curve. Exceptional tech service from the company. Compared to my previous reward program, Preferred Patron is a much welcome change. It doesn't take a large amount of my time to operate the program which allows me to spend more time with my customers.
★★★★★
Sunday, April 12, 2020
“My overall experience with Preferred Patron has been nothing less…”
My overall experience with Preferred Patron has been nothing less than outstanding in all aspects! The entire process was very easy to begin with. When I first called in, I spoke with customer care who set-up the account. Agent called me within a day or two and began to get the Loyalty Rewards program up and running. He was very instrumental in tailoring a program that met my needs as the owner of a Collectibles Card Shop/Tournament store. I cannot say enough about how helpful he was and continues to be. The customer service representative is very responsive and knowledgeable. He is also a pleasure to deal with. Utilizing the Loyalty Rewards system, at my store, has made a significant difference in the overall credibility of my store. It depicts how much I appreciate the value of my customers and the value they bring to it. I am so glad that I chose to use Preferred Patron for my Loyalty Rewards Program.
★★★★★
Friday, March 20, 2020
“Great product! The Preferred Patron product has been excellent for…”
Great product! The Preferred Patron product has been excellent for our organization and does what we need it to do. Their support has been very good and they have responded well when we have a question. I would highly recommend this product!
★★★★★
Tuesday, March 17, 2020
“Great Tool This is a great tool to bring your…”
Great Tool This is a great tool to bring your customers back to your business. Support is amazing and always happy to help.
★★★★★
Tuesday, January 21, 2020
“API Integration Flawless and Works Great! The API performed exactly…”
API Integration Flawless and Works Great! The API performed exactly as we needed and worked great. The most awesome part of the API integration was quick to market, it actually only took our developer 6 hours to implement and have a working demo... if fact they didn't have one feature and the Preferred Patron developer turn around a new API for us to integrate with in mere hours! They are very easy to work with and the API documentation is very well documented and easy to follow... it made our job super easy to launch and didn't encounter any bugs with their API's or missing info in the docs... great job guys!
★★★★★
Thursday, December 12, 2019
“Great Customer Service I was a little intimidated about using…”
Great Customer Service I was a little intimidated about using the software at first, having never used a loyalty software before. However, I was able to quickly learn how to use the software, make edits and customize templates, schedule campaigns, and more. Support is quick to respond whenever I have a question and is always willing to help me learn how to better use the software so we can take full advantage of all that it has to offer. Whether by phone or email, they are professional, prompt, and knowledgeable. Having that kind of support makes this software an even better fit for our use.
