What is Yusp?

Yusp is a personalization engine that turns data into powerful user journeys that convert, powered by machine learning. The Yusp recommendation engine, developed by the Gravity R&D team since 2009, provides a scalable personalization solution for enterprises coming from various industries such as Retail, Marketplaces and eCommerce, Telecommunication, News and Media, Classified advertising, dating sites and more. The engine predicts individual behavior and preferences to provide personalized recommendations, create a better shopping experience and help product and content discovery. With the help of Yusp, brands can deliver relevant product and content recommendations to the customers throughout the complete buying journey. As a result, Yusp clients can boost revenue growth and increase customer satisfaction.

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