Tranxactor

Tranxactor

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What is Tranxactor?

Providing an enabling platform delivering in-store and online marketing automation for the
retail industry Tranxactor ‘joins the dots’, connecting many diverse and independent
touchpoints including retail point-of-sale into a communications network enabling you to
engage, interact and communicate with customers in real-time, anywhere, anytime. Using
the Tranxactor platform gives you the ability to understand customers better, react faster,
and deliver relevance to influence, incentivise and support purchase decisions.

Tranxactor provides enabling technology delivering to the QSR and retail marketplace with
solutions for real time consumer loyalty programmes and gift card or other closed loop
payment programmes. Proven and highly scalable, our comprehensive end-to-end solution
includes rules-driven transaction processing; integration with retail point-of-sale; and a
range of tools for reward management; campaign and promotion management; reporting
and financial control.

Recognise customers for value, frequency, activities and behaviours; incentivise customers
with reward campaigns; bonus multi-tiered rewards and achievement tiers; real-time
integration with retail POS, mobile devices and web; integration with e-mail/sms
communications.

Tranxactor’s proprietary Thor processing platform delivered through the Oracle Cloud (OCI)
has evolved over the past twenty years of real-life in-the-field experience to become the
powerful and flexible platform it is today.

With a global team of just 45, we support over 100 clients in New Zealand, Australia, SE
Asia, the UK and Europe.

The Thor platform enables retailers to create real-time engagement and interaction to
attract, incentivise, reward, and retain customers through digital marketing promotions.

The sectors we service include:

QSR, Restaurants and Hospitality
Supermarkets
Shopping Malls
General Retail
Specialty Retail

Tranxactor Thor Platform Key Features

Customer Loyalty and closed-loop Gift Card
Rewards & Points Management
Customer Data Management
Campaign Management
Financial Management (perfect for franchised groups enabling automated settlement
between stores and HQ)
Full integration with Retail POS Systems through our ThorLink module
APIs built on REST technology available for easy integration to any platform
Oracle Cloud (OCI) environment designed for real-time, high volume transaction processing
within a robust, high availability infrastructure providing security and business continuity.

Serchen Index

38.00
33
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