Shook

Shook Digital is a performance marketing agency based in Helsinki, Finland, with a presence in London. Founded in July 2021, the company specializes in TikTok advertising and user-generated content (UGC) production. Shook Digital helps advertisers optimize their creative operations to achieve better results on short-form video platforms.

The agency offers services such as TikTok ad optimization, where they create platform-native UGC to enhance engagement and reduce ad-skipping. They maintain a creative production pipeline that delivers new ad creatives every 5–7 days, utilizing a streamlined process that includes concept development and collaboration with creators. Shook Digital also employs a performance testing framework to identify effective ad variations and manages cross-border campaigns, working with clients like Kapten & Son to localize content across multiple countries.

With a micro-sized team led by director Jesse Albert Matias Ketonen, Shook Digital emphasizes agility and direct collaboration with clients. The company operates internationally, serving clients across Europe and beyond, and positions itself as a specialist in performance-driven creative production for TikTok.