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What is ScanmarQED?

Dare to do more with your data

Our marketing analytics and planning solutions provide you with a 360 view of your market, customers, and marketing effectiveness. We enable companies to understand the drivers behind customer behavior and growth and to improve their tactics around price, promotions, media, creative, product & assortment, in order to grow market shares, sales, and profit. In our software solutions, all parts work together: (external) data, business logic, guided analytics, analytical support, and maintenance. We’re here to help grow your business – faster, better, and easier.

We provide software in areas of:

  • Marketing Mix Modeling
  • Revenue Growth Management
  • Brand Management
  • Data Integration & Visualization
  • Market Research

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What is ScanmarQED?

ScanmarQED Product Details

Data Integration Platform:

  • MarketingTracker: Automate the analysis, enrichment, and integration of marketing and market data sources, and easily share Storyboards for better decision making with MarketingTracker.

Marketing Mix Modelling Solutions:

  • strataQED: Create advanced marketing mix models that analyze past performance and help you understand what's working and what's not from your marketing investments

  • portfolioQED: Optimise marketing budgets across tactics, brands, and markets by combining existing marketing effectiveness insights with your internal forecasts.

Brand Management Solutions:

  • Brand2GO: Brand2GO is an analytical solution that allows you to identify what is happening with your brand equity, health, and performance.

  • Ad2GO: Ad2GO provides fast access to multiple advertisement marketing sources in one solution and allows for quick decision making based on the insights provided.

  • Experience2GO: This software provides you with insights into your client and customer satisfaction to identify problem areas with your client interactions on multiple touchpoints so you can quickly remedy these.

Revenue Management Solutions:

  • Promo2GO: Calculate and visualize promotional effectiveness. Compare promotions, look at promotional KPIs (forward buying, retailer margins, promotional ROI, market share and sales uplift)

  • Insights2GO: Identify what is happening in the market and how your brand is doing, fast and easily. Understand what the specific drivers of good and bad performance are

Sales and Operations Planning:

  • PlanCaster: Growing your brand requires accurate planning. PlanCaster assists you by combining ex-factory, market research, and other external data to create demand forecasts.

ScanmarQED Support & Customer Service

We will guide you in 3 easy steps: The process will tailored to your needs

  1. Engage:
  • Intake: We examine the current state of your business and explore your desired goals. We use the defined status quo to identify the required improvements.
  • Business case: We create business case based on the required changes and calculate the ROI to gain support for the implementation
  • Solution: Once we have defined the most impactful solution for your business, we set up a roadmap to outline the implementation of timelines and milestones
  • Contracting: We set up contracts to formalize our cooperation and iron out the last kinks together.
  • Kick-off: Project teams on both sides align on project specifics and action items that need to be executed
  1. Deliver:
  • Deploy software: We make sure the system is properly implemented according to the parameters defined in the solution phase
  • Onboard and train users: We provide in-depth onboarding and training for end-users to ensure that your team will completely utilize the platform and unlock its full potential
  • Workshop: We run in-house workshops to help your team identify and properly manage the key scenarios that will arise based on your business situation
  1. Services:
  • Service desk: Our managed services team is available to provide your team with tailored and expert support when required
  • E-learning: Your team can consult our e-learning center — with its wide range of resources— to self educate on optimal usage of all the modules within the platform.
  • Knowledge Base: Our Knowledge Base contains a vast amount of knowledge articles, how-to videos, and software walkthrough guides, that explain in great detail the specifics and functions of all features.
  • Health and Performance Check: Our service includes periodic health and performance checks on the key components of your environment
  • Training: Our experts provide extra, in-depth training to help you tackle business-specific scenarios at hand

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