Relative Insight is a technology and analytics firm based in Lancaster, United Kingdom, with additional offices in London, New York, and Philadelphia. Founded in 2012, the company emerged from a research project at Lancaster University focused on analyzing language use to detect online criminal activity. The founding team includes Phil Greenwood, James Walkerdine, Ben Hookway, and Rich Wilson.The company specializes in AI-powered text analysis software that leverages comparative linguistics and natural language processing. This platform helps businesses analyze unstructured text data from sources like customer feedback, social media, and surveys. Relative Insight provides valuable insights into customer communication, competitor interactions, and audience understanding, enabling brands to make informed decisions. Their services include text analysis, customer intelligence, and competitor analysis, catering to a diverse clientele across sectors such as consumer goods, media, healthcare, education, and advertising.
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