Incentive Games is a B2B iGaming software provider based in Edinburgh, Scotland. Founded in 2013, the company specializes in data-driven gaming solutions aimed at customer acquisition and retention. It has established itself as a leader in free-to-play gaming, utilizing AI, data science, and behavioral economics to create tailored gaming experiences.The company develops custom gaming solutions, including free-to-play games like MEGA Flight, which enhance real-money gaming experiences. Incentive Games employs a team of scientists, mathematicians, engineers, and developers to optimize player retention and lifetime value through data-driven mechanics. Their products are designed for seamless integration across web and mobile platforms, catering to iGaming operators and sports betting platforms.Recognized as a Great Place to Work, Incentive Games fosters a positive workplace culture focused on innovation and employee success. The company values collaboration and agility, contributing to its dynamic environment.
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