What is HubSpot?
HubSpot is a leading provider of inbound marketing, sales, and customer service software, known for its innovative approach to digital marketing and customer experience. Founded in 2006, the company has since grown to become a global leader in inbound marketing, with a cloud-based platform that offers a suite of tools designed to help businesses attract, engage, and delight customers at every stage of the customer journey. At its core, HubSpot's platform is centered around inbound marketing. The company's mission is to help businesses create a more human and personalized experience for their customers, through a focus on education, engagement, and empowerment. With features such as marketing automation, email marketing, social media management, and CRM, HubSpot enables businesses to connect with their audience in a more personalized and effective way, building stronger relationships that lead to increased customer loyalty and business growth. In addition to its marketing software, HubSpot also offers sales and customer service tools. With a focus on providing a seamless experience across all customer touchpoints, the company's sales and service features are designed to help businesses build stronger, more loyal customer relationships. This includes tools such as a CRM, live chat, and helpdesk software, which make it easy for businesses to communicate with customers and provide them with the support they need. HubSpot's innovative approach to inbound marketing and customer experience has earned the company numerous accolades, including being named a Top 100 Best Place to Work by Glassdoor, and being recognized as a leader in Gartner's Magic Quadrant for CRM Lead Management. With over 100,000 customers in more than 120 countries, HubSpot is trusted by businesses around the world to help them grow better.
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HubSpot Reviews (252)
- ★★★★★142
- ★★★★★93
- ★★★★★16
- ★★★★★1
- ★★★★★0
Review Summary
Generated using AI from real user reviews
HubSpot earns broad, consistent praise for reliability, scalability, and integration breadth, though users flag uneven support quality and price surprises at scale.
Reviewers across company sizes praise the platform's stability and uptime, which proves especially valuable for teams that depend on daily CRM access. The contact timeline, pipeline management, and dashboard reporting stand out as strengths; users appreciate how quickly they can build custom views and reports without needing a data analyst. Integration ecosystem is a frequent highlight—native connections to Slack, Gmail, Calendly, and hundreds of third-party tools via Zapier mean data flows smoothly across stacks. Admin and permissions setup receive genuine praise: role-based access, property management, and multi-client configuration are described as among the clearest in the category. Onboarding new users or clients typically moves fast. For solo operators and small teams, the free tier and Starter pricing provide real value, and the platform visibly grows with organizations through their early stages.
The main friction points cluster around support inconsistency (responses range from same-day to multi-day, with quality varying by representative), hidden pricing jumps as teams scale (contact limits and feature gates create budget surprises), and automation and reporting limits that bite faster on complex builds. Some users report frustration with the sequence automation learning curve and occasional bugs that recur across updates. A few reviewers note the mobile app lags behind desktop, and the UI can feel cluttered once multiple hubs are active.
★★★★★
Wednesday, December 15, 2021
“Hubspot has been there every step of the way as…”
Hubspot has been there every step of the way as we have grown our business from 5 employees to 35.
★★★★★
Friday, October 22, 2021
“Hubspot is perfect for those who want to track contact…”
Hubspot is perfect for those who want to track contact info and manage actual deal flow through task management tools.
★★★★★
Thursday, September 9, 2021
“Overall, I had an amazing experience with this company. They…”
Overall, I had an amazing experience with this company. They have a great website and excellent customer service from their staff members when you need them most! The only thing that could use some work is how they're doing on mobility - but other than these few issues everything else about my purchase has been perfect
★★★★★
Wednesday, August 11, 2021
“The lack of built in reporting - I get that…”
The lack of built in reporting - I get that they want to monetise the product, but it feels a little sneaky to hold back all reporting until you pay for the add ons. Also, if you've filtered the view to find a specific data set, and then hit 'back', you have to re-apply filters, which can get old.
★★★★★
Friday, July 23, 2021
“Hubspot has been a great investment for our business. We…”
Hubspot has been a great investment for our business. We have seen increased traffic, leads and new customers as well as better overall communication with the use of their email marketing tool! The team here really likes what they're seeing so far- we'll be integrating more platforms into HubSpot over time too but right now it's working perfectly fine without any additional costs added on top which is awesome because most businesses need all hands on deck during busy seasons anyways ;).
★★★★★
Wednesday, June 9, 2021
“HubSpot has been a huge help to our business. We…”
HubSpot has been a huge help to our business. We love how it helps us keep track of all the different social media platforms and other online presences that we have, while also allowing for more automation in terms of sending out email campaigns based on keywords or any changes made by clients who aren't even connected with Hubspot yet!
★★★★★
Wednesday, May 19, 2021
“Hubspot has been a great investment for our business. We're…”
Hubspot has been a great investment for our business. We're pleased with how much value it's brought to the table and will continue using them in addition to integrating more of their platforms into ours, once we are ready they have other paid products that may be worth looking into too!
★★★★★
Tuesday, April 20, 2021
“We love Hubspot! We have been very pleased with the…”
We love Hubspot! We have been very pleased with the amount of value it has brought to our business and we will continue using them in order for us, as well as integrating more platforms. When ready though- once everything is working smoothly again after upgrading some aspects such pricing plans/accessories etc., then eventually maybe later down this road if needed...we might even go ahead an upgrade ourselves by adding onto what currently exists rather than starting from scratch which would cost exponentially more money but give better results anyways?
★★★★★
Thursday, February 11, 2021
“Hubspot has been a breath of fresh air for our…”
Hubspot has been a breath of fresh air for our business. We were previously using another marketing platform that just didn't cut it, but now we have all the tools to effectively market ourselves on social media and through email campaigns with ease! The best part is how affordable HubSpot's pricing plans are too - there really isn’t anything comparable out there in terms or features offered at such reasonable prices.
★★★★★
Thursday, February 11, 2021
“Intuitive, easy to use, great support, fantastic on-boarding staff, excellent…”
Intuitive, easy to use, great support, fantastic on-boarding staff, excellent knowledge base. Large marketplace of ancillary providers, but if you have any level of reading comprehension, you can follow KB and/or support instructions provided and do-it-yourself.
