What is HubSpot?
HubSpot is a leading provider of inbound marketing, sales, and customer service software, known for its innovative approach to digital marketing and customer experience. Founded in 2006, the company has since grown to become a global leader in inbound marketing, with a cloud-based platform that offers a suite of tools designed to help businesses attract, engage, and delight customers at every stage of the customer journey. At its core, HubSpot's platform is centered around inbound marketing. The company's mission is to help businesses create a more human and personalized experience for their customers, through a focus on education, engagement, and empowerment. With features such as marketing automation, email marketing, social media management, and CRM, HubSpot enables businesses to connect with their audience in a more personalized and effective way, building stronger relationships that lead to increased customer loyalty and business growth. In addition to its marketing software, HubSpot also offers sales and customer service tools. With a focus on providing a seamless experience across all customer touchpoints, the company's sales and service features are designed to help businesses build stronger, more loyal customer relationships. This includes tools such as a CRM, live chat, and helpdesk software, which make it easy for businesses to communicate with customers and provide them with the support they need. HubSpot's innovative approach to inbound marketing and customer experience has earned the company numerous accolades, including being named a Top 100 Best Place to Work by Glassdoor, and being recognized as a leader in Gartner's Magic Quadrant for CRM Lead Management. With over 100,000 customers in more than 120 countries, HubSpot is trusted by businesses around the world to help them grow better.
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HubSpot Reviews (252)
- ★★★★★142
- ★★★★★93
- ★★★★★16
- ★★★★★1
- ★★★★★0
Review Summary
Generated using AI from real user reviews
HubSpot earns broad, consistent praise for reliability, scalability, and integration breadth, though users flag uneven support quality and price surprises at scale.
Reviewers across company sizes praise the platform's stability and uptime, which proves especially valuable for teams that depend on daily CRM access. The contact timeline, pipeline management, and dashboard reporting stand out as strengths; users appreciate how quickly they can build custom views and reports without needing a data analyst. Integration ecosystem is a frequent highlight—native connections to Slack, Gmail, Calendly, and hundreds of third-party tools via Zapier mean data flows smoothly across stacks. Admin and permissions setup receive genuine praise: role-based access, property management, and multi-client configuration are described as among the clearest in the category. Onboarding new users or clients typically moves fast. For solo operators and small teams, the free tier and Starter pricing provide real value, and the platform visibly grows with organizations through their early stages.
The main friction points cluster around support inconsistency (responses range from same-day to multi-day, with quality varying by representative), hidden pricing jumps as teams scale (contact limits and feature gates create budget surprises), and automation and reporting limits that bite faster on complex builds. Some users report frustration with the sequence automation learning curve and occasional bugs that recur across updates. A few reviewers note the mobile app lags behind desktop, and the UI can feel cluttered once multiple hubs are active.
★★★★★
Friday, April 22, 2022
“The software is good, but unfortunately doesn't do everything I…”
The software is good, but unfortunately doesn't do everything I need it to.
★★★★★
Tuesday, April 19, 2022
“Hubspot CRM is a great software for small businesses and…”
Hubspot CRM is a great software for small businesses and startups because it has easy-to use features, such as the ability to track your emails. There are also tutorials on how HubSpot works which make learning this product easier than ever before!
★★★★★
Sunday, April 17, 2022
“HubSpot CRM is a perfect option for companies without any…”
HubSpot CRM is a perfect option for companies without any experience in sales and marketing management. This program can be used as part of your team's responsibilities, but it also has features that will make you more successful if running an entire company all by yourself! A lot goes on behind the scenes when people are working together towards common goals - whether those involve selling products or services to clients; making sure customers get what they want from us quickly so we don't lose them altogether because someone else beat our Offer Before Sea-levels ; etc.. But sometimes these collaborative efforts require specific information about each individual which isn’t always easy come by even through extensive use (or misuse)of social media algorithms typically found
★★★★★
Tuesday, March 22, 2022
“This software has saved me so many times, fantastic company!”
This software has saved me so many times, fantastic company!
★★★★★
Monday, March 7, 2022
“The deal pipeline is a hassle to manage, and there…”
The deal pipeline is a hassle to manage, and there aren't enough ways for you to read the titles of all your deals. The responsiveness could use some work as well-the dragging isn’t always responsive or quick enough with large files such as these!
★★★★★
Tuesday, February 22, 2022
“I had an issue with the software, but the company…”
I had an issue with the software, but the company sorted it out for me very quickly.
★★★★★
Saturday, February 19, 2022
“HubSpot's features are enough for most companies, but some may…”
HubSpot's features are enough for most companies, but some may still have concerns. Sales Hub Enterprise is a solution here because it offers more robust capabilities tailored specifically to larger organizations with complex sales needs and processes Larger firms need additional tools beyond what can be offered by the basic package of services provided byHubspot- they're ready take on medium sized businesses too!
★★★★★
Thursday, January 20, 2022
★★★★★
Wednesday, January 5, 2022
“HubSpot is a great solution for smaller companies, but it's…”
HubSpot is a great solution for smaller companies, but it's not necessarily the best fit when you're at peak growth or heading into expansion mode. When I first signed up with Hubspot about two years ago my company was just getting started - and while we've since added plenty of features to our account that meet all of these needs from large enterprises like myself (I'm guessing there are some larger firms out here), they also make sure their product has been tailored specifically towards medium-sized businesses too by including capabilities such as lead scoring tools so sales teams can focus on what matters most: closing deals!
★★★★★
Tuesday, December 21, 2021
“HubSpot has been a truly amazing experience for us. Yes,…”
HubSpot has been a truly amazing experience for us. Yes, there have been frustrations and challenges along the way but nothing can compare to how well we've seen our processes improve thanks in large part due their superior support team!
