FashTime

(TERMINATED)

FashTime is a new social network to compete with the Instagram paradigm. We know it sounds impossible but we think that we can get a toehold initially by fixing four problems on social media: 1) not fair remuneration, 2) like-mania, 3) low attention span, 4) no data transparency.

We made the first social network with no likes that rewards the time of its users. As today, FashTime is a social fashion platform for Gen Z. It was the most downloaded app in Italy in June 19.

On the app, users get paid for their attention and the value of their post. Instead of the fake Like, FashTime uses a new metric to measure this value – the time spent – which is why users also feel less pressured to post and be authentic. For each second the Network spends watching (fashion) content, the system distributes currency. The currency – called Time Coin (HOTI) – unlocks goods/services, gives rights to a of FashTimes revenues and is tradable.

Since the app replaces the Like with the concept of Time, brands know the real interest of a fan, spot true attention drivers to increase sales and leverage the coin to engage and convert more shoppers through exclusive rewards. Users are in control to sell their data to brands, in exchange for coins.

// Why we exist – Purpose
To challenge the status quo of Social Media and help unlock its full potential.

// How we do it – Mission
Empowering GenZers and their favorite brands to overcome the flawed paradigm of the Like, turn each second on Social Media into currency and make the most of their time. We strive to enable GenZers to shape the future of social networks and stand for truth, through an incentivized social fashion app and a decentralized attention-based ecosystem.

// What we see – Vision
To lead the change towards a pressure-free, more authentic and blockchain-agnostic Social Media that rewards human attention & data, at scale.
To be the most epic attention platform and social company ever.