e.fundamentals

e.fundamentals, founded in 2014 and based in London, specializes in digital shelf analytics for consumer packaged goods (CPG) brands. Acquired by CommerceIQ in July 2022, the company is part of CommerceIQ’s Retail Ecommerce Management platform. It provides insights across over 700 retailer websites and mobile apps, helping brands enhance their eCommerce performance.

The company offers a range of services, including digital shelf analytics that track product availability, pricing, and promotions across 450+ retailers in 41 countries. Its AI-driven insights identify inventory gaps and opportunities for growth, while automation tools streamline workflows with prioritized recommendations and content optimization. e.fundamentals also provides omnichannel coverage, monitoring aggregators and quick-commerce platforms, and features data integrity dashboards for comprehensive reporting.

e.fundamentals collaborates with major retailers like Amazon, Walmart, and Target, focusing on improving digital shelf performance and market share for its clients. Its integration with CommerceIQ enhances its capabilities in sales, supply chain, and advertising management.