Dressipi

Dressipi is a UK-based company that specializes in AI and machine learning solutions for the fashion retail sector. Founded in 2011 by Donna North and Sarah McVittie, Dressipi focuses on enhancing customer experiences through personalized product recommendations and improving operational efficiency for retailers. The company was acquired by Mapp in January 2025, allowing for the integration of its AI capabilities into Mapps marketing cloud platform.

Dressipi offers a variety of services tailored to optimize fashion retail operations. Its personalization engine provides customers with tailored product and outfit recommendations based on individual style and body type preferences. The company also enhances product data through product attribution and tagging, aids in demand forecasting for better inventory management, and provides advanced AI models to boost customer engagement and profitability for fashion brands. Headquartered in London, Dressipi operates with a dedicated team of approximately 23 employees.