
Lori Jerome
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Use Cases and Deployment Scope We aren't using it right now. I am not sure if anyone else is using this product in another division. I used it for ecommerce to write copy. I found it very helpful for comparing key words and finding solutions to sounding repetitive in product descriptions and also easy to use. I used it recently for a couple months and now it seems more complex. Pros Compares multiple analytic reports Shows you where your competition is and where they rank Gives a lot of options for planning on-line marketing strategy Cons Almost too much information More instant reports at a glance with the option to print would be helpful Return on Investment When I worked in ecommerce it was very helpful in increasing sales Likelihood to Recommend This product seems more geared for agencies than it used to be a few years ago.