What is Why Unified?
Why Unified® Company Overview Why Unified® is a dropshipping platform transforming how modern entrepreneurs launch and scale online businesses. The platform gives users instant access to ready-to-sell stores stocked with household-name brands—allowing them to tap directly into existing shopper demand through a “sell first, pay later” model that removes financial barriers and complexity. Entrepreneurs can connect an existing Amazon® or Walmart® account or take over a store with verified sales history and pre-built customer demand. The Why Unified® Platform runs every part of the process on auto-pilot—from product sourcing and fulfillment to shipping, returns, and support—so sellers can focus entirely on growth and profitability rather than operations. Growth & Recognition Since its inception, Why Unified® has achieved extraordinary growth, emerging as one of America’s fastest-rising private companies. In 2024, it ranked No. 35 on the Inc. 5000 list of the nation’s fastest-growing businesses—up from No. 418 in 2023—and was named the 3rd fastest-growing company in Delaware. The company was honored by Inc. Magazine as one of the “Best Places to Work,” recognized by USA Today as the #1 Dropshipping Platform, and featured in leading publications including Forbes, Entrepreneur, VentureBeat, Business Insider, Mashable, and more. Today, Why Unified® powers over 20,000 entrepreneurs nationwide, helping them launch, manage, and scale e-commerce businesses with confidence.
Alternatives to Why Unified
Envision eCommerceSpotlightEnvision eCommerce is an eCommerce Magento web development company that partners with enterprises, startups, and brands to help… Learn more about Envision eCommerce.
BazaarBuilderSpotlightOur services are easy to use and backed up with free technical help and support whenever you need it.Whether you wish to simply… Learn more about BazaarBuilder.
WomplySpotlightOur mission is to help local businesses thrive in a digital world. Founded in 2011, Womply is a local commerce platform that… Learn more about Womply.
ShopifyShopify powers over 1,000,000 businesses worldwide The all-in-one commerce platform to start, run, and grow a business. The… Learn more about Shopify.
ExpandlyReady to grow your online sales the easy way? Expandly is the all-in-one solution to connect, manage and automate your online… Learn more about Expandly.
XGoDiscover XGo – the ultimate web2.5 ecosystem for unlocking the full potential of cryptocurrency. Buy your first crypto, manage… Learn more about XGo.
InkSoftThe Sales Platform for the Decorated Apparel Industry With InkSoft, you’ll have all the tools to grow sales, get organized, and… Learn more about InkSoft.
SpurITSpurIT is a Shopify development company with a focus on high-level technical solutions and complex Shopify Plus stores. We have… Learn more about SpurIT.
DSersDSers was founded in 2018. DSers is dedicated to providing the best dropshipping solutions and tools to help you start and grow… Learn more about DSers.
Pinnacle CartPinnacleCart was developed by a pair of childhood friends, Craig and Mike. At different times in their life, they had both tried… Learn more about Pinnacle Cart.
Why Unified Reviews (217)
- ★★★★★166
- ★★★★★33
- ★★★★★8
- ★★★★★1
- ★★★★★9
Review Summary
Generated using AI from real user reviews
Why Unified receives sharply divided reviews that split between enthusiastic paying customers and consumers reporting serious complaints about refund disputes and compliance issues.
The majority of recent reviewers praise the company's dropshipping and marketing services, citing real sales growth, responsive account managers, and professional store setup. Many mention profitability within two to three months and appreciate the all-in-one dashboard that consolidates advertising, orders, and analytics. Customers frequently highlight individual team members (Lindsay, Jacob, Vicky, Mark) as knowledgeable and patient. Several note the service pricing is competitive compared to agencies charging $30,000 upfront, and some have opened multiple stores after initial success.
However, two detailed one-star reviews describe a sharply different experience: a customer paying $13,724 for a done-for-you Amazon store saw zero sales over a year, received vague metrics, and after requesting a refund per contract terms was blocked by a non-functional compliance portal for over 30 days. A second reviewer alleges contact avoidance, unresolved identity verification, and references 174 BBB complaints with an F rating. These complainants describe frustration trying to reach support through the compliance system.
A handful of middling reviews note the service is "okay" but flag the dashboard could be more intuitive, timelines for results were slower than promised, and early results can feel inconsistent. The stark contrast between satisfied customers reporting strong returns and aggrieved ones alleging refund withholding suggests results may vary significantly by account or product fit.
★★★★★
Wednesday, April 24, 2019
“I'm having an okay experience with you guys only because…”
I'm having an okay experience with you guys only because I think there could have been more improvement communication with two account managers, it would have made things a whole lot easier if I just had one because I would tell one something and the other might not have been fully aware or needed to get caught up on notes. I know that I'm in a specalized industry and that Jessica is more experienced in this niche but just let her be my primary contact. I have nothing against Mark, he is great but too many cooks in the kitchen is never good. Other than that our email marketing is doing kick ass and I'll update this review to five stars after we fix this little hiccup! Thanks Jessica :-*
★★★★★
Wednesday, April 24, 2019
“Good company which helped us recover from a Google penalty…”
Good company which helped us recover from a Google penalty with an integrated approach to marketing with targeting government decision makers. Great knowledge in how to market an analytical company with a mix of SaaS. Customer service is beyond expectations and the services are transparent and straightforward. Would recommend working with them based on our experience in the last several months. Be sure to ask for Peter as your account manager because he rocks and will make sure that you are taken care of.
★★★★★
Monday, April 8, 2019
“Thrilled with the combination of sales and marketing that you…”
Thrilled with the combination of sales and marketing that you guys provide. I have been looking for a solution where I can run my business from one place and also have a solid team manage my marketing for a long time. It's like you guys are the only ones out there because otherwise I would have to have someone manage my SEO, then someone else for social media all while I have 13 different apps running different parts of my business with different providers.
★★★★★
Monday, April 8, 2019
“Kudos to the entire team that worked with developing my…”
Kudos to the entire team that worked with developing my email funnel. I was looking for an individual or company that would develop our B2B sales funnel to reduce the amount of time our sales reps spend in emailing prospects by having a actionable email funnel that walks them through the value behind our services and nurtures them through our sales cycle. It was really hard to find someone who actually wanted to RESEARCH and UNDERSTAND our niche until we found these guys and gals. If you are looking for detail oriented work to be performed, these guys are the ones for the job!
★★★★★
Tuesday, April 2, 2019
“I tried calling my account manager to provide the information…”
I tried calling my account manager to provide the information that was requested but I am unable to get ahold of him. I know it's a Sunday night, but in marketing the clock never stops. I guess this is one of the downfalls of being open until 5 PM. I will wait it out but I can tell you that I am pretty frustrated since I did have a few questions that I won't be able to get too until tommorow afternoon since Monday's are busy. I would highly consider improving in this aspect or providing direct numbers to cell phones of account managers so that we can reach them at anytime in the day or night.
★★★★★
Monday, April 1, 2019
“They laid out expectations clearly and managed all of the…”
They laid out expectations clearly and managed all of the digital marketing for our niche medical company. Communication with their staff is consistent and we are up to date on all of our marketing campaigns. I had some trouble reaching them after hours but the account manager went above and beyond with making sure that he spoke with me when I was available. Social media posts are specific to our industry and we have seen our following grow quickly on LinkedIn. Search engines and other aspects of our campaign are taking longer than expected but we are seeing it roll through. We spent a lot of time with other marketing companies and we can vouch that they're the most qualified and credible since its hard to find a big company that can still personalize to our business.
★★★★★
Monday, April 1, 2019
“Thrilled to be working with these pros but my goodness…”
Thrilled to be working with these pros but my goodness did we have trouble with our requests not being received when we sent it through their online platform which can really use improvement or an alternative option when it's undergoing maintenance. Things went smooth after these issues were resolved and they have turned our brand from a traditional online store to each product having a unique landing page and funnel that sells the value behind our products. We never believed that we could do so much with our products and the traditional layout of e commerce product pages were holding us back. Just after making these changes we have seen improvements as we continue to await other marketing channels to take effect. We will update this review with more information as we move along.
★★★★★
Monday, March 25, 2019
“After my previous developer ended up being a complete disaster,…”
After my previous developer ended up being a complete disaster, taking a lot of money from me and leaving me nothing but more trouble I was so disappointed by the marketing industry that I didn’t want to know anything about development, website and stuff. Madhur ruined my site, disappeared and left it incomplete and malfunctioning. After leaving many bad reviews about him all over the internet and letting all my friends know about this terrible experience finally, I saw the light and I’ll tell you why. Fortunately, my friend Rosita that has a wedding planning company found a marketing team that was actually giving her the results that she wanted, she explained to me that they also offer web development services and since I needed to fix my website ASAP, she thought It would be a good idea to hire Unified to work on my website. I was very skeptical, when you go through such a difficult situation like the one with Madhur you become paranoiac. She said that she had been working with them for a year and everything was going fine. Unfortunately, they didn’t offer one service at the time so you have to get the complete package, but for that price I was not going to find anything like it, they included social media, website design and development and SEO optimization for a price that was even closer to the amount I paid to Madhur for only one service where I didn’t get anything. So, signed up with them, I have to mention they were really professional since the beginning they always answered all my questions (that were a lot) before signing up. They assigned me an account manager to keep me updated, they design a strategy for my company focusing on my website primarily, they presented a design for my new website which I approved after suggesting a few small changes and it took a few days for my site to be ready and functional, I felt so relieved they resulted to be my saviors, and I’m so happy that they didn’t let me down like Madhur did, so this is my way to show them my gratitude towards all the effort they put in my site, and I highly recommend their work.
★★★★★
Monday, March 11, 2019
“Unified has been our marketing company for 2 years now.…”
Unified has been our marketing company for 2 years now. We wanted to have a website and integrate all the digital marketing tools into it to make it successful but didn't have any idea how to do it. I found the people from unified to be dedicated, responsible and incredibly competent. They acknowledged my best interests and they always had that in mind to make sure their focus was not just Unified in fact. They wanted our company to succeed and they have been always available whenever me or the rest of our team have any questions. They have a special group of editors who have supported me on creating the content for both my website and blog, and they also have taught me how to edit it. They have helped on building my brand and stablishing more value to my name over my competitors to become the best Therapist of the city. I appreciate that they always have time for me given that I like to know every step that we ‘are taking when it comes to the implementation of my marketing strategy and I always have a lot of questions.
★★★★★
Wednesday, March 6, 2019
“Why Unified has been an extension of our marketing team…”
Why Unified has been an extension of our marketing team and a strong asset to helping us build trust and authenticity in our marketplace. Their team has worked with ours with great coordination and the resources that their marketing team has access to are valuable. We would recommend Why Unified for any company which is looking for additional resources outside the reach of their current in house marketing team.
