Signpost
★★★★★ 4.0 · 207 Reviews
What is Signpost?
Signpost envisions a world of local businesses, large and small, thriving through smart, relevant and lasting connections with customers With over 7,000 customers, Signpost’s Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product. Signpost was recently ranked as a "Top Workplace"? by The Austin American Statesman and Crain's New York . We're looking for smart, passionate leaders to join our team and have real ownership and impact from day one. Learn more about Signpost and our current opportunities at www.signpost.com/careers.
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Signpost Reviews (207)
- ★★★★★151
- ★★★★★6
- ★★★★★2
- ★★★★★2
- ★★★★★46
Review Summary
Generated using AI from real user reviews
Signpost delivers strong results for review generation and customer communication, though execution and onboarding clarity remain weak points for some users.
The majority of users praise review growth and customer retention tools, with many reporting substantial increases in online reviews and repeat business. Customer service stands out as a consistent strength—users frequently name specific representatives and highlight responsiveness and professionalism. Several mention the platform helped them stand out competitively or drove measurable sales uplift. Users also appreciate the automation that requests client feedback without heavy manual effort, and find the email campaign features useful for staying in touch with past and prospective customers.
Cost and value perception divide reviewers. Some see it as a worthwhile investment; others feel the price is high relative to what actually delivers—particularly around text marketing features that require customer opt-in and therefore don't perform as promised. A few users report onboarding gaps: one wished for instructional videos, another felt the platform was unintuitive at first. One account reports a Google Page suspension tied to advice received during setup, creating months of damage.
Contract disputes appear in isolated but serious cases. Two users describe being locked into longer commitments than they understood, with difficulty getting out, and one reports a salesperson's promises of service parity with a previous vendor were not honored and later denied. These outlier complaints stand against the overwhelmingly positive feedback on the core offering.
★★★★★
Thursday, April 5, 2018
“Caveat: I'm quite new to Signpost, and am a sole-proprietor…”
Caveat: I'm quite new to Signpost, and am a sole-proprietor tutoring service. I was quite hesitant to invest 25% of my last-year revenues in a locked-in, $2000-minimum year-long contract, but I thought it wouldn't take that many good client acquisitions to pay for itself, so I went for it. Service has been good, though upselly (there are fairly basic things like payments integration that are add-ons). My first tour-through and these are my comments: don't use a personal or multi-purpose email address. The "AI" is not, contrary to salespeople's vague claims, smart enough to pick out which emails are business-related, and I had to manually unsubscribe like 1000 inappropriate contacts it dumped into my list. I changed to a work-only email (about time anyway), but am still trying to totally cut the cord between Signpost and my personal email. Next hurdle: the CRM. It's VERY bare-bones, like less functionality than my Android contacts app -- it seems to be import-only; can't even manually add fields like phone or email, let alone create relationships. You can segment into lists, but it seems like it's built more for brute-force mass marketing to a huge list than the kind of granular, personal client details a business like mine needs. Caveat emptor, I guess. I'm now hoping that integrating PaySimple (on which they give you a discount, which is nice) will give me a functional CRM that has at least some integration with Signpost. Plus PaySimple has a booking feature, which I badly needed to upgrade, and Signpost doesn't integrate directly with any but one very fitness-centric booking product. So, a mixed start; get in touch if you're a similar business and want to know how my experience pans out!
★★★★★
Monday, March 12, 2018
“Signpost has been wonderful for the expansion of my business.…”
Signpost has been wonderful for the expansion of my business. It was easy to communicate with my designated team to get things done, they was always on time with phone calls, and easy to contact if you ever have any questions.
★★★★★
Thursday, March 1, 2018
“If I could leave no stars I would have. My…”
If I could leave no stars I would have. My experience has been terrible. A waste of money and time and they by not following my simple instructions since I am paying them, have caused me actual harm on the internet than helped me. Very unhappy with their service and they just charged me again after I cancelled them. Texas Attorney General Consumer Fraud Division complaint next.
★★★★★
Thursday, March 1, 2018
“We covered the necessary items for setting up my business,…”
We covered the necessary items for setting up my business, but it felt a little rushed. I would have liked it if the person who helped me could have talked more slowly.
★★★★★
Thursday, March 1, 2018
“Kelley was great , she explained everything to us and…”
Kelley was great , she explained everything to us and changed all the emails for us , so the responses went to the correct stores.
★★★★★
Friday, December 1, 2017
“Unfortunately, our experience with Signpost has been totally unsatisfactory. They…”
Unfortunately, our experience with Signpost has been totally unsatisfactory. They have not provided the services we contracted for and after paying a $500 premium in order to have our own “guy”, it has been impossible to get a call back in any reasonable amount of time. At this point, we have requested a refund of the over $3000 that we have paid thus far. We were told that we would be contacted by a supervisor by the end of the day……three days ago. I guess the only option at this point is to write off the loss or go the legal route.
★★★★★
Thursday, November 23, 2017
“Very knowledgeable and professional support team. Great service for those…”
Very knowledgeable and professional support team. Great service for those of us who just don't have the time to utilize facebook to contact past clients.
★★★★★
Tuesday, November 7, 2017
“Great program for keeping up up with past clients, value…”
Great program for keeping up up with past clients, value add programs and a great way to see who and why to call folks.
★★★★★
Monday, November 6, 2017
“So far, so good. Very helpful, good listeners, problem solvers…”
So far, so good. Very helpful, good listeners, problem solvers and everyone I have worked with has been dedicated to finding solutions. I'm happy to be working with Signpost. I feel like the 'review problems' for our companies service that I wasn't sure how to address, may now be resolved. They are quick and efficient.
★★★★★
Wednesday, November 1, 2017
“I have only given four stars because I have only…”
I have only given four stars because I have only been with signpost for a few weeks. So far it seems to be a good way to reach and interact with my clients. I am looking forward to seeing how well things go in the future and will return to leave another review in the coming month. Great service and friendly staff so far so good.
