What is Salesforce?
Salesforce is a cloud-based customer relationship management (CRM) platform that provides a range of tools and services to help businesses manage their customer interactions and relationships. At its core, Salesforce enables businesses to store and manage customer data, including contact information, past interactions, and other relevant details. This information can be used to provide personalized customer experiences, streamline sales and marketing efforts, and improve customer retention. In addition to its core CRM features, Salesforce provides a range of tools and services to help businesses manage and automate their sales, marketing, and customer service processes. These tools include email marketing, lead management, social media integration, and analytics and reporting. Salesforce is designed to be a scalable solution, with plans and features to suit the needs of businesses of all sizes, from small startups to large enterprises. The platform is also highly customizable, with a range of integrations and third-party apps available to extend its functionality and tailor it to specific business needs. Overall, Salesforce is a robust and versatile platform that enables businesses to streamline their customer interactions and improve their overall customer experience. With a range of tools and services to suit businesses of all sizes and industries, Salesforce is a leading CRM solution for modern businesses.
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Salesforce Reviews (131)
- ★★★★★67
- ★★★★★36
- ★★★★★13
- ★★★★★9
- ★★★★★6
Review Summary
Generated using AI from real user reviews
Salesforce earns broad praise for scalability, reporting depth, and support quality, though it demands significant upfront configuration effort and carries a steep price tag that frustrates smaller teams.
Users consistently highlight three standout strengths: the reporting and dashboard tools let teams pull custom pipeline views and analysis in minutes rather than hours; permission structures and admin controls scale cleanly from solo operators to mid-market departments without rebuilding from scratch; and customer support often delivers real answers within hours for paying customers, with several reviewers citing same-day responses to urgent issues. The mobile app also impresses users working remotely or on the road—task logging, call notes, and opportunity updates all function smoothly on smaller screens.
The learning curve looms large at entry. Onboarding assumes dedicated admin support; solo operators and small teams frequently report struggling through the first weeks navigating configuration menus, with documentation that contradicts itself and support responses that sometimes default to generic help articles. Once past that initial wall, the platform rewards patience. Integrations work well for first-party connections (Slack, Microsoft, Google Workspace) but require middleware tools or developer effort for legacy systems. The AppExchange offers useful extensions, though separating maintained apps from abandoned ones takes legwork.
Pricing generates consistent frustration. The per-seat model feels built for enterprise headcounts, and teams regularly report wincing at renewal cycles. Several mid-market reviewers acknowledge the cost stings but conclude the capability justifies it; solo operators remain more conflicted, seeing the expense as difficult to defend on a smaller budget.
★★★★★
Tuesday, May 10, 2022
“I am not a fan of Salesforce's performance. It often…”
I am not a fan of Salesforce's performance. It often takes too long to load, and there are aspects about it that should be improved from an end UX perspective as well
★★★★★
Sunday, May 1, 2022
“The "regular" support team is not very helpful. The documentation…”
The "regular" support team is not very helpful. The documentation and tutorials seem difficult at first, but if you put in enough time every day - watch videos on youtube or read articles- then I think it will be worth your while! I had one of my worse experiences when trying out an account with another company by talking through their ticket system because they didn't speak Spanish fluently like me (their accents made communication hard).
★★★★★
Thursday, April 21, 2022
“The salesforce interface isnt very intuitive and the UX is…”
The salesforce interface isnt very intuitive and the UX is not all over the place compared to the tools we used in the past. It also rarely breaks down which is very important for the fast paced environment we are in. It is somewhat difficult to create content and providing permissions usually takes longer for us especially when each level has a cost involved.
★★★★★
Tuesday, April 19, 2022
“The interface is so complex that even a basic setup…”
The interface is so complex that even a basic setup can be difficult to navigate. There are many different options and views, most of which don't make sense or have unnecessary complexities added in their names (i.e., the "winter" version). The language used throughout the whole program feels unclear at times--the sole purpose for this was probably so it would seem taller than other programs on your computer screen but now you're just plain Confused! Recommend looking for a salesforce alternative if you can.
★★★★★
Wednesday, April 13, 2022
“I don't like anything about salesforce at all. I can…”
I don't like anything about salesforce at all. I can see the potential but the implementation is the worst I've ever experienced. The demo is nothing like the system. Support is no help. Nothing works properly...looking for salesforce alternatives now. Accounts never set up timely or properly. Number pad not available with Amazon connect a lot but there is no support. Routing is difficult. All queues mixed together.....
★★★★★
Sunday, March 20, 2022
“I'm in the process of looking for a salesforce alternative!…”
I'm in the process of looking for a salesforce alternative! If you use Quickbooks DO NOT use Salesforce. It will be a waste of your time and you will never, ever be able to integrate the two systems. If you are an enterprise level company who can afford a dedicated Salesforce administrator to help coordinate all the pieces you need, then you should consider it. The backend technology is superior to a lot of the other ones we have seen and can be customizable for what you are trying to achieve.
★★★★★
Monday, February 14, 2022
“Account management. The build-out went south.. Understand that salesforce gives…”
Account management. The build-out went south.. Understand that salesforce gives their build-out partners fancy certifications (which don't amount to much). Unfortunately, we are over 200k in and have to start over from scratch. Salesforce is offering 0 support on the deal. Admit they royally screwed a few things up, admit the build-out partner (Nuage) was terrible. Always selling you "great value deals" to make their quota at the end of month/quarter.. be cautious. They will sell you anything. Even if you cant use it. The value is just inflated. I would say this was one of the worst decisions I've made as a business owner. The software is not very user-friendly or intuitive. Check out other salesforce alternatives before you assume the big name is the answer.
★★★★★
Friday, February 11, 2022
“Salesforce is insanely customizable. If you're a large organization with…”
Salesforce is insanely customizable. If you're a large organization with a full time HR or IT staff, you can really make this your own. Good bones to build from For smaller organizations, this is awful and you should look for salesforce alternatives. It's like they sold you a lego set that you have to build, instead of an end product that just works!
★★★★★
Wednesday, February 9, 2022
“When we asked to have an SMS feature added, the…”
When we asked to have an SMS feature added, the salesperson didn't tell us that these were two separate products. They finally admitted it cost $9000 and not more than 2k! What a horrible client experience- complete waste of time with no response from them at all about remedy this situation.
★★★★★
Sunday, December 19, 2021
“Tracking the progress of our new Salesforce system has been…”
Tracking the progress of our new Salesforce system has been an interesting experience. From change management to user errors and even a steep learning curve, we're sure this will unlock great value for us as a business! There's so much power in Salesforce - make sure you have strong admin presence or turn too someone who can help improve your platform by getting out what they possibly can get beforehand
