What is Morningscore.io?
Morningscore is a Danish startup founded in Odense in 2018. The main product is a subscription-based online SEO tool that differs from most similar tools by making it easy to get started with and get results with SEO. The tool uses gamification to make the work fun and simple. Furthermore, Morningscore revolves around the main metric - your Morningscore - which measures the monetary value of SEO in any currency the user wants.
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Morningscore.io Reviews (38)
- ★★★★★30
- ★★★★★8
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Morningscore is a strong beginner-to-intermediate tool with an unusually clean design and a loyal user base, though it remains less feature-complete than established competitors.
Users consistently praise its intuitive interface, affordability compared to SEMRush, and the "missions" gamification approach that breaks down SEO tasks into actionable steps. The Ahrefs data integration for backlinks and the ability to quickly compare yourself against competitors are widely valued. Customer support receives repeated mention as responsive and helpful. Many reviewers note they've seen measurable results—ranking improvements, traffic gains—and appreciate that non-experts can understand the platform.
The main criticisms centre on accuracy concerns (keyword tracking, domain comparison scoring, and backlink data sometimes feel imprecise) and missing features relative to established competitors. Users want better mobile experience, more granular user access controls, Google Analytics integration, higher domain and keyword limits on smaller plans, deeper competitor analysis, and improved backlink filtering. A handful of reviews mention occasional bugs and performance hiccups. The product's relative newness means some promised features arrive slower than hoped.
Overall, Morningscore appeals to small business owners, freelancers, and agencies seeking affordable, easy-to-use SEO tracking with clear visualisation of progress. Buyers should expect a solid foundation but incomplete feature set compared to market incumbents, though the roadmap suggests active development.
★★★★★
Tuesday, May 21, 2019
“Pros: Nice and easy to understand SEO reports. We can…”
Pros: Nice and easy to understand SEO reports. We can get an overview of our whole SEO strategy in a few minutes. Cons: More customizations to de UI will be cool!
★★★★★
Tuesday, May 21, 2019
“Overall, this is a great tool to add to your…”
Overall, this is a great tool to add to your stack. It's affordable and you don't have to commit to it. Try it out. Pros: The interface is polished and easy to use. Morningscore pretty much surpasses the big players in this industry when it comes to how the tool looks. There isn't anything clunky about the design. They also provide solid data and actionable steps. the service if you don't find actionable steps that will help improve your website. But I'm sure you'll find something of value from their data. Cons: Every company had to start somewhere and Morningscore is currently in the earlier stages of development. This both exciting and scary. The reality of any young company is that there is a higher chance of it developing in a direction that you don't agree with or closing down. They have a lot on their plate as they need to constantly improve their tools and work on growing a business. You will also need a lot of patience as the team develops the product in stages.
★★★★★
Thursday, May 16, 2019
“Since the beginning it has been a pleasure to use,…”
Since the beginning it has been a pleasure to use, it is really intuitive and the learning curve is minimal. Pros: I love the approach of Morningscore to make you aware of the money that you're saving because of your organic SEO, but the one thing that makes me log daily to Morningscore to see new missions is the game mood. I love to compete and win new buck on my Morningscore value. awesome! Cons: It still has some bugs, I use mac and Chrome and sometimes the buttons won't work.
★★★★★
Friday, May 3, 2019
“Pros: It's easy to use, beautifully designed, and actually helps…”
Pros: It's easy to use, beautifully designed, and actually helps you visually where you're going wrong or going great! Cons: It's still new, but I see this as a potential in being a very strong SEO tool
★★★★★
Sunday, April 14, 2019
“Glad i was then a beta-tester and now a loyal…”
Glad i was then a beta-tester and now a loyal user. Pros: Missions. That's the stuff that gets you going in the Google SEO game within Morningscore. Not just that, this nifty software as a service does keyword monitoring and backlink profile. However the best part about Morningscore is the dev team willingness to listen up and improve their platform based on user's input. Respect. Cons: If Morningscore can bring in Bing SEO optimization, this will be a dream come true. Woots!
★★★★★
Sunday, April 14, 2019
“Pros: We are able to conveniently check the performance of…”
Pros: We are able to conveniently check the performance of our websites with MorningScore. - easy monitor SEO metrics - valuable suggestions for improvements in order to rank higher - estimation of the value of organic Google traffic. Cons: The product is still involving and it sometimes feels like the team is not able to deliver the promised features fast enough.
★★★★★
Thursday, April 4, 2019
“Thumbs up. Pros: SEO is quite an ever-changing game for…”
Thumbs up. Pros: SEO is quite an ever-changing game for most of us who are anything but technical marketers by profession. Morningscore makes SEO fun, more specifically it gives us tips on what to do. Love the keyword tracking and backlink analysis as well. Heard they've their source from ahref, which is quite a trusted authority. Cons: Currently the backlink only shows domain rank, hopefully more data can be on the specific url instead of generalized.
★★★★★
Thursday, January 31, 2019
“I love it, really good app if you work with…”
I love it, really good app if you work with seo. Pros: What i love of morningscore is the add a value to your traffic. This aproche is correct, because if you work on seo/sem, not all keyword worth the same. So you get the traffic and the value of your traffic and you can compare against your competitors. Another feature i love is they show your traffic/value overtime in a graphic so is more easy to view and is not a plain number that you need to remember. Morning score include also: - ranktracker - win and lost keyword positions - missions - win and lost traffic value - amazing support - constant improved - work with several data sources Morningscore is a really nice way to understand what happen with your seo or your competitors. - Great way to get insight - keyword ideas. Cons: Is on early stage, some features sometimes get bug and seem there is some problem with the data. The interface is not movil friendly (really anoying if you wanna check the data in your phone) No phone app.
