What is Morningscore.io?
Morningscore is a Danish startup founded in Odense in 2018. The main product is a subscription-based online SEO tool that differs from most similar tools by making it easy to get started with and get results with SEO. The tool uses gamification to make the work fun and simple. Furthermore, Morningscore revolves around the main metric - your Morningscore - which measures the monetary value of SEO in any currency the user wants.
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Morningscore.io Reviews (38)
- ★★★★★30
- ★★★★★8
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Morningscore is a strong beginner-to-intermediate tool with an unusually clean design and a loyal user base, though it remains less feature-complete than established competitors.
Users consistently praise its intuitive interface, affordability compared to SEMRush, and the "missions" gamification approach that breaks down SEO tasks into actionable steps. The Ahrefs data integration for backlinks and the ability to quickly compare yourself against competitors are widely valued. Customer support receives repeated mention as responsive and helpful. Many reviewers note they've seen measurable results—ranking improvements, traffic gains—and appreciate that non-experts can understand the platform.
The main criticisms centre on accuracy concerns (keyword tracking, domain comparison scoring, and backlink data sometimes feel imprecise) and missing features relative to established competitors. Users want better mobile experience, more granular user access controls, Google Analytics integration, higher domain and keyword limits on smaller plans, deeper competitor analysis, and improved backlink filtering. A handful of reviews mention occasional bugs and performance hiccups. The product's relative newness means some promised features arrive slower than hoped.
Overall, Morningscore appeals to small business owners, freelancers, and agencies seeking affordable, easy-to-use SEO tracking with clear visualisation of progress. Buyers should expect a solid foundation but incomplete feature set compared to market incumbents, though the roadmap suggests active development.
★★★★★
Friday, May 24, 2019
“I provide SEO services for clients and Morningscore is a…”
I provide SEO services for clients and Morningscore is a good tool that is helping me to provide more value to my clients. Pros: They have a lot of really good data than other SEO tools do not offer. And the team behind is constantly adding more features. Cons: I've noticed that the score given somehow is not that accurate, I've noticed that when doing a domain comparison with my competitors.
★★★★★
Thursday, May 23, 2019
“Pros: The ease of use of Morninscore make it usable…”
Pros: The ease of use of Morninscore make it usable for everybody. It brings that much value for building his SEO strategy. Cons: The limitation, but due the cost of this kind of product it is seems to be the market standard.
★★★★★
Thursday, May 23, 2019
“Pros: It is a complete package which means you get…”
Pros: It is a complete package which means you get to monitor SEO activities, do competitor analysis, track keywords, audit site, and build links with Ahrefs data integration. Next, the beginner-friendly user interface. It shows what's necessary for users rathar than cluttering the navigation with tons of uncessary options. Finally, the features and pricing deserves a mention especially for a person who's new to SEO world. Cons: It's a tool of great promise but still a lot of work to do to become a best-seller of its kind. Their roadmap is exciting and integration with Google Analytics is really a must to leverage the maximum benefit out of it. Also, it would be good if the domain count and keyword limit are increased for every plan.
★★★★★
Wednesday, May 22, 2019
“Very good experience so far and I know they are…”
Very good experience so far and I know they are driven to continue to grow this product into something very powerful and useful. Pros: I like how it tries to make SEO interactive and helps guide you on SEO fixes that you can do in an efficient manner, one by one to achieve a goal. Cons: It is still growing and they have big plans ahead, but right now I wish it had better backlink monitoring, competitor monitoring and it would be great to have a video walk through of how to fix seo issues too.
★★★★★
Wednesday, May 22, 2019
“I had few problems when the app was launched and…”
I had few problems when the app was launched and the customer service fixed them in seconds. Very friendly team. Pros: Easy to use, good recommendations to improve ranking, many tools now and more to come. An alternative to SEMRush just to focus on what you need, very nice User Interface. Cons: When the Health module reports some errors and some of them are caused by the same issue, there is no way to select all to recheck if the errors were fixed, you have to manually select each one by one and recheck clicking in "refresh data". But is surely fixed in new updates.
★★★★★
Wednesday, May 22, 2019
“My overall experience with Morningscore has been excellent. Their offerings…”
My overall experience with Morningscore has been excellent. Their offerings are pretty much competitive and serve a great value for money. Also, customer service is very attentive. They are a forthcoming leader in the SEO industry. Pros: All-in-One SEO tool suite. Clean user interface. Ahrefs data integration. Affordable pricing. Promising upcoming features. Ability to add customized missions. Cons: Relatively new offering but got the potential to become a market leader. Some features may get bugged at times but reloading a couple of time works for me.
★★★★★
Wednesday, May 22, 2019
“it works nice,. Pros: I didnt know a page of…”
it works nice,. Pros: I didnt know a page of one of my websites wasnt available. This was when I used morningscore the first time, if it already helped me in the first 10min of using it. I directly bought it. Cons: nothing yet, i have to use it more than once a week to find things i dont like, i think.
★★★★★
Wednesday, May 22, 2019
“Pros: MorningScore is an awesome tool, first because of the…”
Pros: MorningScore is an awesome tool, first because of the quality of the data, that comes from the most updated database available, ahrefs, second, for the UI/UX, it's super easy to use and makes the life easier to solve small issues that might impact your website. The app is very easy to use and the team behind provides a very good support, implementing a lot of improvements quite often. Get it! Cons: None so far, I think this app will only grow.
★★★★★
Tuesday, May 21, 2019
“Really good, the team are responsive and it's getting better…”
Really good, the team are responsive and it's getting better each few months. Pros: I love the gamification element, and how the dashboard makes it easy to see which direction our efforts are moving. The current feature set is good, and I can monitor rankings and get keyword suggestions based on my competitors as well as take advantage of premium link data from Ahrefs :) The team is working hard on making this a really useful platform and their roadmap is exciting. Cons: A few areas that are not yet are coming soon in the roadmap for example keyword research tools and integration with google webmaster tools / analytics!
★★★★★
Tuesday, May 21, 2019
“Pros: I'm a small business owner and use Morning Score…”
Pros: I'm a small business owner and use Morning Score regularly, and find it to be an invaluable tool for managing and improving our website SEO. Cons: If they allow us to add more competitors in the smaller plan that'll be awesome.
