DataEQ

DataEQ, formerly known as BrandsEye, specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management. Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail. The BrandsEye Crowd represents a large community of trained contributors who bring local context and judgement to evaluate and contextualise online mentions and verify and rate both the sentiment contained in the opinions as well as topics driving the sentiment.