ConsumerAcquisition.com

Consumer Acquisition, now part of Brainlabs, is a technology-enabled marketing services company that specializes in mobile app user acquisition. Founded in 2013, it has managed over 3 billion in social and creative ad spend for global clients, focusing on performance-driven campaigns for mobile apps and web-based advertisers. The company offers a creative studio that produces data-driven ad creatives optimized for platforms like Facebook, Instagram, and TikTok. It provides fully managed paid social services, including end-to-end campaign management and creative optimization. Its proprietary SaaS tool, AdRules, automates creative testing and budget allocation, ensuring profitable user acquisition. Consumer Acquisition has served major brands such as Disney, Zynga, and the NBA, helping them scale user acquisition effectively across social platforms. Following its acquisition by Brainlabs in December 2021, its capabilities have been integrated to enhance Brainlabs social advertising offerings.