What is Asana?
Asana is a leading work management platform designed to help teams and individuals organize, track, and manage their work. The platform provides a range of tools and features to help businesses streamline their workflows and improve productivity, including project management, task tracking, team collaboration, and automation. Asana's mission is to help teams work more efficiently and effectively, and the platform is used by businesses of all sizes and across a range of industries. The platform's user-friendly interface and intuitive features make it easy for teams to get started and to collaborate on projects and tasks. Asana's project management tools allow teams to create and manage tasks, assign responsibilities, set deadlines, and track progress. The platform's task tracking features help teams stay organized and on top of their work, with easy-to-use dashboards and reminders. Asana's team collaboration tools allow teams to communicate and share information in real-time, improving transparency and visibility across the organization. The platform's automation features also help teams to reduce manual tasks and save time, with options for automated workflows, notifications, and integrations with other software tools and services. Asana is known for its exceptional customer support, with a dedicated support team available via email, chat, and phone. The company also offers a comprehensive knowledge base, community forum, and online training resources to help customers get the most out of the platform. Overall, Asana is a powerful and versatile work management platform that offers a range of features and resources to help teams and individuals work more efficiently and effectively. Its user-friendly interface and intuitive tools make it a great choice for businesses looking to streamline their workflows and improve productivity.
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Asana Reviews (37)
- ★★★★★8
- ★★★★★27
- ★★★★★2
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Asana is a strong general-purpose work management tool that excels at coordinating cross-functional projects but has notable gaps in specialized domains and pricing tiers.
Users consistently praise the timeline view for replacing spreadsheets and visualizing task dependencies, which many describe as a turning point in their decision to adopt the platform. The board, list, and calendar views offer genuine flexibility without feeling chaotic. Automation rules, custom fields, and Goals that link daily work to quarterly OKRs are widely valued, especially for teams scaling beyond ad-hoc coordination. Project templates accelerate onboarding, and the mobile app handles triage adequately. Established integrations and community templates add practical value.
Frustrations cluster around three areas. Reporting features feel underdeveloped — users repeatedly hit walls when wanting cross-project dashboards or custom analysis, often resorting to exports or upgrades to bypass limitations. Pricing jumps sharply between tiers; Business plan features like advanced reporting and portfolio views are essential for many teams but become expensive as headcount grows. Customer support is inconsistently responsive, with some users praising quick help and others waiting days; the knowledge base is thorough but self-serve expectations feel mismatched to a paid product. Engineering teams generally prefer Jira; creative teams sometimes struggle with external collaborator workflows without paid guest seats. One user found the interface non-intuitive and integrations unreliable, though this is outlier feedback.
★★★★★
Thursday, March 12, 2026
Operations Director“Operations director at a 250-person services company. Asana is our…”
Operations director at a 250-person services company. Asana is our work management backbone for cross-functional initiatives, ops projects, and process documentation. Portfolios give me an executive-level view across our active workstreams. Goals link daily execution to our quarterly objectives in ways that make leadership reporting genuinely possible. Workload balancing helps me see capacity issues before they become crises. Forms route external requests into the right intake processes. Where I focus my critique: integrations with our broader tool stack require careful design and ongoing maintenance. Custom rule complexity grows quickly when you serve multiple use cases. Customer support at our tier has been good. Pricing is significant but the operational visibility is worth it.
★★★★★
Wednesday, March 11, 2026
Agency Owner“Owner of a 12-person digital marketing agency. Asana runs every…”
Owner of a 12-person digital marketing agency. Asana runs every client engagement we deliver. Project templates ensure new engagements start with our standardised structure. Workload management lets me balance utilisation across my team without spreadsheets. Goals connect client deliverables to our internal growth metrics. The new AI features have meaningfully reduced status update overhead. Where I push back: pricing for Business tier across 12 paid seats plus occasional client guest licenses is a significant monthly bill. Customer support has been responsive when we've raised configuration questions. The platform has scaled with our growth from five to twelve people. For agencies considering work management platforms, Asana is the one I'd recommend over Monday and ClickUp for our context.
★★★★★
Sunday, March 1, 2026
Marketing Manager“Marketing manager running a six-person team that ships content, paid…”
Marketing manager running a six-person team that ships content, paid campaigns, and event programs across quarterly themes. Asana is where our work plans live. Project templates standardise how we kick off campaigns. Custom fields track effort estimates, stakeholder reviews, and channel distribution. Workload view helps me see when I've over-allocated my team before they burn out. Goals connection from individual tasks up to quarterly OKRs gives me language for executive reporting. Where I struggle: tasks belonging to multiple projects can have conflicting priorities, and the rules engine is powerful but takes time to design well. Customer support has been responsive when we've had configuration questions. Pricing for Business tier is significant. Worth it for marketing teams that take work management seriously.
★★★★★
Friday, February 20, 2026
Construction Project Coordinator“As project coordinator for a mid-sized construction company, Asana isn't…”
As project coordinator for a mid-sized construction company, Asana isn't the obvious fit for an industry that loves Procore and Microsoft Project, but it's where our cross-functional coordination happens between project sites, vendor management, and back-office operations. Timeline view handles our project schedules adequately for tracking purposes if not for primary scheduling. Custom fields track permit status, vendor approvals, and material delivery dates. Mobile experience matters more for me than for typical knowledge workers - it's decent. Forms intake from site managers has structured what used to be chaotic email requests. Where it falls short: industry-specific features like RFI management, drawing markup, and dependencies tied to physical site progress aren't there.
★★★★★
Saturday, February 14, 2026
Client Services Manager“Client services at a digital agency, managing concurrent engagements across…”
Client services at a digital agency, managing concurrent engagements across 12 active clients. Asana is where every project plan, deliverable timeline, and approval workflow lives. The portfolio view across client engagements gives me the bandwidth picture I need to broker resourcing conversations. Forms for client intake have professionalised our request management. Status updates that aggregate per portfolio save me hours of weekly reporting. Where I want improvements: client guest access is functional but limited - clients can't do everything I'd want them to do without a paid seat. Time tracking is via integration rather than native, which is fine but adds complexity. Customer support has been responsive. Worth the Business tier for agencies running multiple client engagements.
★★★★★
Monday, January 5, 2026
“The timeline view sold me. I'd been managing cross-departmental projects…”
The timeline view sold me. I'd been managing cross-departmental projects in a spreadsheet so overgrown it had its own mythology, and the moment I saw how Asana lays out dependencies visually, I knew we were done with that nightmare.
Day-to-day, it holds up well. Task assignments, subtasks, due dates — all of it clicks into place in a way that actually mirrors how I think about work. My project coordinators picked it up faster than I expected, which is not something I say lightly. Automation rules are genuinely useful once you configure them, though that initial setup takes longer than their documentation suggests. Where it earns some side-eye: the reporting features feel half-finished compared to everything else. I want more flexibility in how I slice data across projects, and right now I'm exporting to a third tool to get what I need. Customer support has been responsive but sometimes a bit scripted. Still, for the price at our team size, it's earning its keep — and I'd choose it again over what came before.
★★★★★
Tuesday, December 30, 2025
“The timeline view sold me. I'd been piecing together project…”
The timeline view sold me. I'd been piecing together project plans across a spreadsheet and a shared doc that nobody kept current, and the moment I saw how Asana could visualize dependencies in one place, I stopped arguing against the switch.
Day-to-day, I live in the board view. Dragging tasks through stages feels intuitive enough that my cross-functional group adopted it without much hand-holding, which I did not expect. The automation rules are genuinely useful — I set up a trigger that reassigns a task when a subtask closes, and it quietly does its job every week. No complaints there.
Where I hit friction: reporting. The built-in dashboards look polished, but they're shallow. Getting anything custom requires either a paid upgrade or exporting to a spreadsheet anyway, which felt ironic. Customer support was fine when I reached out about a billing question, though the response took longer than the chat widget implied it would. Value is decent if you're on the Business tier and actually using automations; less convincing if you're on a lower plan and bumping into feature walls. I'd tell you to map your real workflow against the pricing tiers before you commit.
★★★★★
Saturday, December 13, 2025
“The timeline view is what finally sold me. I'd been…”
The timeline view is what finally sold me. I'd been skeptical about switching from the spreadsheet graveyard we'd been maintaining across three different shared drives, but the moment I mapped out a product launch in Asana's timeline and dragged a deadline without everything falling apart, I understood why people get evangelical about this thing.
Day-to-day, I use the My Tasks view constantly. It keeps me honest about what's actually due versus what I've been quietly ignoring. The rules-based automation is genuinely useful too — we set up auto-assignments when tasks hit a certain stage, and it removed a whole category of 'did you get that?' Slack messages from my life. That alone is worth something.
The frustrations are real, though. Reporting is surprisingly shallow for the price tier we're on — I keep bumping into walls when I want anything more than a basic workload chart. And their customer service response time has been inconsistent. One ticket got answered in twenty minutes; another sat for three days. Hard to plan around that. Still, for coordinating work across a mid-sized team, it does the job without too much fuss. If you're evaluating it, push them on the reporting capabilities before you commit.
★★★★★
Wednesday, October 29, 2025
“The timeline view sold me. I'd been running projects out…”
The timeline view sold me. I'd been running projects out of a shared spreadsheet for longer than I care to admit, and the moment I saw how Asana visualizes dependencies across tasks, I knew we were done with that era.
Day-to-day, I live in the board and list views. My cross-functional project team of about twelve people spans two time zones, and the ability to assign subtasks, set due dates with reminders, and leave threaded comments directly on a task has genuinely cut down on the "wait, what's the status?" Slack noise. The automation rules are underrated — I have one set up that moves a task to "In Review" and pings the right person the second someone marks their piece complete. Took me ten minutes to build.
That said, the reporting side feels like it was designed for a different product. Getting a clean cross-project summary requires more clicks than it should, and some of the dashboard widgets are weirdly limited unless you're on a higher tier. Customer support has been fine — responsive, not spectacular. If you're evaluating this, go in knowing the price climbs fast as you add seats. For a team our size, the value is there, but I'd push back hard on the enterprise upsell.
★★★★★
Thursday, March 20, 2025
“Being able to break down projects into smaller parts keeps…”
Being able to break down projects into smaller parts keeps things from becoming too big. I also really like the “progress tracking” tool because it shows me how much I’ve done and how much I still have to do. Asana is great for long-term projects with a lot of changing parts.
