ActiveTrail
★★★★★ 5.0 · 33 Reviews
What is ActiveTrail?
ActiveTrail™ is a market leader in email marketing, offering web-based email marketing solutions and services for organizations who want to maintain an active relationship with their customers. ActiveTrail maintains a near 100% delivery rate with full anti-spam compliance, manages your ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), and provides advanced reporting and analytics so companies can optimize their use of email and attain higher return on investment.
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ActiveTrail Reviews (33)
- ★★★★★32
- ★★★★★1
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
ActiveTrail receives overwhelming praise across all 33 reviews, with 32 five-star ratings and one four-star review—a genuinely rare consensus.
Users consistently highlight ease of use and intuitive design as the platform's strongest points. The dashboard, campaign builder, and template library are repeatedly described as simple to navigate, even for non-technical users. Automation and segmentation capabilities earn particular mention for their power and simplicity; reviewers appreciate tagging, behavioral triggers, and the ability to drill down into specific subscriber groups. Pricing and the free tier are frequently called out as attractive entry points. Integration with external tools (WordPress, PayPal, CRMs) works smoothly for most users, and customer support is praised as responsive and human-centered.
The few criticisms are minor and scattered. Some users note that templates, while abundant, lack deep customization options; others mention difficulty locating specific settings. One reviewer dislikes that automation requires a paid tier, and another found the landing page builder less polished than the core email tool. A handful of users suggest it may eventually need upgrading for more advanced enterprise needs, though most small to mid-market users find the feature set more than sufficient.
Analytics, deliverability, and mobile access also receive consistent positive mentions. No major pain points emerge across the reviews—complaints are genuine but isolated rather than systemic.
★★★★★
Wednesday, November 14, 2018
“"New to ActiveTrail and Impressed" Ease of use, when I…”
"New to ActiveTrail and Impressed" Ease of use, when I search for help I can find it and when I've sent in a request a human being responds, even when it takes more than one attempt. I haven't used it for too long or for anything too complex yet so nothing that I don't like yet. Getting my message out, communicating with prospects and setting this up to work when I'm doing something else
★★★★★
Friday, November 9, 2018
“"Affordable and Capable" ActiveTrail offers a lot of the features…”
"Affordable and Capable" ActiveTrail offers a lot of the features that some of the other, more expensive tools offer. It's tough to drill down to true customization in the templates. email campaigns are the best one and helped me do more.
★★★★★
Tuesday, October 30, 2018
“Besides giving non-profits a discount, ActiveTrail has a number of…”
Besides giving non-profits a discount, ActiveTrail has a number of great templates that make sending updated information to your club or association easy. So as club officers change, there is no drop in effectiveness. ActiveTrail has gone out of its way to provide technical support, training, and even marketing/list building classes. ...at no extra costs.
★★★★★
Saturday, October 27, 2018
“"Great for non-profits, clubs, and associations!" Besides giving non-profits a…”
"Great for non-profits, clubs, and associations!" Besides giving non-profits a discount, ActiveTrail has a number of great templates that make sending updated information to your club or association easy. So as club officers change, there is no drop in effectiveness. Can't think of a thing. ActiveTrail has gone out of its way to provide technical support, training, and even marketing/list building classes. ...at no extra costs.
★★★★★
Tuesday, October 16, 2018
“"Smooth and intuitive" Building a campaign is simple, fast, and…”
"Smooth and intuitive" Building a campaign is simple, fast, and intuitive. Getting feedback on your campaign's performance is quick and easy, and the mobile app makes it easy to manage things from anywhere. Sometimes it can be difficult to find a specific setting, and templates aren't always easy to use. End-to-end campaign creation, execution, and performance metrics help us set up campaigns quickly and improve subsequent efforts.
★★★★★
Monday, October 15, 2018
“"An affordable way to keep in touch with contacts" I…”
"An affordable way to keep in touch with contacts" I like ActiveTrail's templates, which allow me to create professional emails without having to think too much about optimize the layout to suit mobile and desktop email clients. I can also use templates that are formatted for certain types of announcements, which helps me to get my message across more effectively. I don't really need too much design skill. I can just focus on the text content of the email. ActiveTrail is solid starter service for email newsletters. If you're on a budget, you can maybe start with ActiveTrail and then move those contacts to a new program, like a more advanced CRM later, if needed. ActiveTrail has been a low-cost automated emailing platform that allows me to distribute news, promotions and other company information quickly and easily. It provides me with an automated way to stay within email regulations and gives the recipient and streamlined way to opt out of future emails.
★★★★★
Friday, October 12, 2018
“"I found my new mailing tool!" I really like all…”
"I found my new mailing tool!" I really like all of the tips when getting started using this application. I like having the option to incorporate contest some forms and how easy it it to create campaigns. The dashboard is easy to use and see your stats. I also like all the templates and the option to create your own. The content manager makes it easy to save files for use later. I don’t like that you have to pay for automated email responses, or that they aren’t fans of affiliate marketing and have been known to shut down affiliates. Great for start ups, but can cost in the long run. I wanted something with more options and templates for email newsletters, and to be able to use sign up forms and run contests through the emails.
★★★★★
Monday, October 8, 2018
“The first and most amazing feature that I need to…”
The first and most amazing feature that I need to mention is the Free Version! That's really cool - especially if you're starting to build a digital strategy for your business! ;) Also, it's really simple and intuitive to design a campaign! If you want to try and learn how to work on an e-mail campaign, you should definately use ActiveTrail! I built and send e-mail campaigns for some of my clients.
★★★★★
Friday, October 5, 2018
“What I like the best about ActiveTrail is the intuitive…”
What I like the best about ActiveTrail is the intuitive ease of use it provides. It takes very little time to get set up a profile and send your first email. The functionality to import large email lists is also very easy. ActiveTrail allows us to stay in contact with our list and to send professional looking emails in a minimal amount of time.
★★★★★
Thursday, October 4, 2018
“"ActiveTrail is awesome!!! 5 Stars!" ActiveTrail is reasonably priced with…”
"ActiveTrail is awesome!!! 5 Stars!" ActiveTrail is reasonably priced with great features! I love using their pre made templates to make my emails look extremely professional. My business revenue has increased since I started using ActiveTrail. Seriously! There isn't anything I dislike. ActiveTrail does everything I need in a list building, and mass email company. They even sync well with the other companies I use.
