Marketing Attribution Software
You're spending money across email, paid search, social media, and display ads, but when a customer converts, you're left guessing which touchpoint actually moved the needle. Marketing attribution software tracks every interaction a customer has with your brand across channels and devices, then assigns credit to the right marketing effort. Instead of assuming your last click deserves all the glory, you see the full customer journey that led to the sale, whether it took three email opens, a search ad, and a social retarget to close the deal. That clarity lets you reallocate budget toward the channels and campaigns that actually drive results, kill the underperformers, and stop overpaying for credit you don't deserve. The payoff is spending smarter and knowing which marketing pounds are doing real work. If you are after something more specific, have a look at our Marketing Analytics Software, Campaign Management, or Conversion Rate Software categories.
Singular was founded to simplify marketing data by helping clients quickly and confidently answer questions about channel priority, budget allocation, and delivering data to your internal system. By automatically organizing and combining users’ most important datasets, Singular… Learn more about Singular.
Strala is the platform for organizations seeking to gain more complete and trusted insights into omni-channel campaign performance, the end-to-end customer experience, and content intelligence. Strala enables businesses to accurately track the entire customer journey across… Learn more about Strala.
10Stories is an attribution and planning platform for B2B marketers. We automatically discover campaigns based on Marketo, Hubspot, Salesforce, and your website, showing which efforts are driving leads, opportunities, and sales. 10Stories uses this data to help you create a… Learn more about 10Stories.
AdRizer is an information technology company based in Sarasota, Florida, founded in 2013. Recognized by *Inc. magazine* as the fastest-growing software company in the nation, AdRizer specializes in a revenue attribution platform tailored for open-web publishers. This platform… Learn more about AdRizer.
We at Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, our software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the… Learn more about Applicata.
Appsumer is a UK-based SaaS company that specializes in app marketing and mobile advertising analytics. Founded in 2014 and headquartered in London, Appsumer focuses on providing data-driven solutions for mobile advertisers. The company offers a range of app marketing… Learn more about Appsumer.
Chainlink Relationship Marketing is a full-service digital marketing agency based in NYC, helping companies and brands reach targeted audiences with precision marketing messaging. The reality of the modern digital marketing landscape is that just having the best-looking website… Learn more about Chainlink Relationship Marketing.
Your content directly impacts revenue. Demand-Genius shows you how, so you can focus on creating great content. Heres a look at everything you get with Demand-Genius: Content Attribution - Measure revenue impact and ROI for all your content in a simple dashboard. Buyer… Learn more about Demand Genius.
Digtective is a technology company based in Oslo, Norway, founded in 2017 by CEO Yann A. Skaalen. The company specializes in conversion tracking and data integration to optimize marketing efforts. Its mission is to help businesses improve their advertising spend by identifying… Learn more about Digtective.
Forvio is an advanced Marketing Mix Modeling platform helping companies to measure marketing ROI, optimize media spending across multiple sources and plan scenarios for future media investments. Powered by dynamic statistical and machine learning techniques, we aim to make… Learn more about Forvio.