Marketing Attribution Software
You're spending money across email, paid search, social media, and display ads, but when a customer converts, you're left guessing which touchpoint actually moved the needle. Marketing attribution software tracks every interaction a customer has with your brand across channels and devices, then assigns credit to the right marketing effort. Instead of assuming your last click deserves all the glory, you see the full customer journey that led to the sale, whether it took three email opens, a search ad, and a social retarget to close the deal. That clarity lets you reallocate budget toward the channels and campaigns that actually drive results, kill the underperformers, and stop overpaying for credit you don't deserve. The payoff is spending smarter and knowing which marketing pounds are doing real work. If you are after something more specific, have a look at our Marketing Analytics Software, Campaign Management, or Conversion Rate Software categories.
Fospha Marketing was recently voted ‘Best Attribution Platform’ at the 2019 Martech Awards in New York. Fospha Marketing is an independent attribution provider that solves marketing challenges using data science, AI, products and people. We unlock the hidden value in your… Learn more about Fospha Marketing.
Funnel pulls in cost data across all advertising channels where you spend money and combines it with goals and transactions. Automating this process saves many hours of manual data collection and Excel processing, but more importantly increases return on advertising spend. … Learn more about Funnel.
Happy Cog designs websites, digital products, and experiences for global brands, media companies, higher education, and mission-driven nonprofits. Learn more about Happy Cog.
LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The system helps marketers understand how each advertising channel is performing in terms of driving revenue and customer acquisition events. Teams that use LeadsRx… Learn more about LeadsRx.
Founded in 2017, Lifesight is a future-proof marketing measurement platform powered by AI to provide businesses with the tools they need to thrive in an era where privacy and data protection are paramount. At Lifesight, we understand that modern marketing requires more than… Learn more about Lifesight.
Marketing Evolution brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Marketing Evolution's ROI Brain™ software intelligently monitors performance while your campaign is live… Learn more about Marketing Evolution.
Unlock the full potential of your Shopify store with NestScale's cost-effective and essential solutions, designed specifically for savvy merchants aiming for streamlined success. NestScale's suite of applications offers powerful tools to optimize your e-commerce operations… Learn more about NestScale.
Respond Fast allows prospects to use any Amazon Alexa or Google Assistant smart speaker to easily access offline offers, information sites, surveys, reviews, and other interactive platforms. And it enables marketers to seamlessly launch, track, and optimize campaigns. Respond… Learn more about Respond Fast.
Rockerbox is the leading multi-touch attribution provider for direct-to-consumer brands. Rockerbox is also the creator Recency Activation, a full-service solution for running media campaigns based on recent online browsing behaviors. Rockerbox works with leading brands such… Learn more about Rockerbox.
ROIVENUE is a cutting-edge business intelligence analytics suite specifically designed for marketing professionals. As a comprehensive solution, ROIVENUE empowers marketers by seamlessly integrating all their advertising, customer relationship management (CRM), and web… Learn more about ROIVENUE.