
Aaron Schumacher
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VocalMist is an online webstore offering niche products for singers. Our online store was designed piecemeal from basic themes on Shopify, but ended up convoluted and clunky. SputIT stepped in to reimagine the site with focus on clear conversion flow, and easy choices for customers. The redesign also required custom functionality builds around my Shopify apps. SpurIT first had several conversation with me to create a full action plan of all my needs with quotes. They then gained access through my Shopify store to build out the custom theme and custom apps. Our relaunch timing unfortunately aligned with the beginning of the pandemic, so measuring and comparing strict metrics is difficult. However, our multiple-product purchase rate (with the SpurIT custom popup builds) has gone up around 75% with the products we were attempting to push! Having the 'full package' in one place was SO much easier to deal with rather than contracting out different pieces of the puzzle.