Lisa Furgison-McEwen
1 review written · 5.0 average
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Reviews by Lisa Furgison-McEwen
★★★★★
Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours. The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email. Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message. I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me. The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want.
