Toby Henderson
Independent Newsletter Writer
1 review written · 3.0 average
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Reviews by Toby Henderson
★★★★★
I've been on Mailchimp for my personal newsletter since 2019 and I keep meaning to migrate. The platform feels increasingly geared toward big-brand marketers rather than independent voices like mine. The editor encourages designed emails when my readers want plain text that feels personal. Pricing for my list of 8,000 keeps creeping up year over year while I don't see equivalent value-add for my use case. Deliverability has been rock-solid which is the one reason I haven't already left for Beehiiv or Substack. The reporting is more than I need but the basics are easily accessible. Customer support has been polite but unhelpful when I've asked about creator-friendly features. Time to make the move.
