
Rachel Dunmore
Digital Marketing Manager Β· 1-10
1 review written Β· 5.0 average
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The analytics and reporting tools are what I keep coming back to. Six months in, I can say with full confidence that the campaign performance tracking on Serchen has changed how I approach our ad spend decisions. Impressions, clicks, conversion trends, all of it displayed in a clear dashboard that doesn't require a data background to interpret. For a small team like mine (three of us handling everything), that kind of clarity is not a luxury, it's necessary. I was skeptical at first that a software directory would offer anything meaningful on the insights side. I was wrong.