Preston Wakefield
Director of Ecommerce Operations · 1001+
1 review written · 5.0 average
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Reviews by Preston Wakefield
★★★★★
The thing I remember most vividly from our enterprise rollout is how fast people stopped asking for help. That first week, I expected the usual flood of support tickets and hand-holding sessions. Instead, most of our team was navigating the admin, setting up storefronts, and configuring payment methods on their own within two days. Shopify's onboarding flow is genuinely well-thought-out for organizations dropping dozens of users onto a platform at once. The guided setup, the documentation, the in-app hints, they all pull in the same direction. For an enterprise rollout, that coherence is rare and worth a lot.
Five years on, I still think about that first week as the moment I knew we'd made the right call. The platform has matured considerably since then, and Shopify Plus support has been responsive whenever we've hit edge cases. My one honest gripe is that some of the more advanced wholesale and B2B features have taken time to catch up to where we needed them. Solid value overall, though, especially given how much simpler our tech stack has become.
