Oscar Tindall
RevOps Manager · 201-1000
1 review written · 3.0 average
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Reviews by Oscar Tindall
★★★★★
Three years in and the integrations story is still the thing I keep coming back to, for better and worse. The native sync with email is genuinely solid, and connecting to Slack works well enough day to day. But our department relies on a handful of less common tools, and that's where Attio starts to show its limits. The Zapier workarounds are fine in theory, but they add friction that accumulates over time. When one breaks quietly in the background, you don't always know until the data's already stale. For a CRM positioning itself as the modern alternative, the integration catalogue feels like it's aimed squarely at early-stage startups rather than mid-market teams with an established stack.
To be fair, what Attio does well it does genuinely well. Custom objects and the relational data model have saved my team hours of manual reconciliation. The UI is clean and people actually use it, which is not a small thing. But if your team depends on tight, reliable connections across a broader set of platforms, go in with realistic expectations. The core product earns its praise. The surrounding ecosystem, not quite yet.
