Marcus Ellington
Digital Fundraising Coordinator · 11-50
1 review written · 5.0 average
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Reviews by Marcus Ellington
★★★★★
Discount codes. That's the feature I want to talk about, because three years into running a Shopify store for a nonprofit, it's the one that's shaped our entire donor engagement strategy. Not just basic percentage-off codes either. The conditional logic buried in that section is genuinely impressive. I can create codes that apply only to specific product collections, cap usage at a certain number of redemptions, set start and end windows, and stack them in ways that let us reward recurring donors differently from first-time supporters. For a small charitable org with no dedicated dev resource, that level of control felt almost too good to be true at first.
The interface for building those rules has gotten noticeably cleaner since I first set it up. Early on, I'd occasionally lose my place in the flow and have to start over, but they've tightened it considerably. Customer support is solid when you actually reach a knowledgeable agent, though getting there takes a couple of steps more than it should. Overall, for a mission-driven shop working on a tight budget, Shopify punches well above what the price tag suggests.
