
Leonor Figueiredo
Digital Marketing Account Manager Β· 11-50
1 review written Β· 4.0 average
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The dashboards sold me. About six weeks into managing client accounts through HubSpot, I realized that the reporting suite is genuinely the strongest argument for recommending this platform to any client who cares about visibility into their pipeline. I can pull together a custom report, drop it into a client-facing dashboard, and have something presentable in under ten minutes. For an agency context, that speed matters a lot. Clients want to see what their money is doing, and HubSpot gives me real answers rather than screenshots stitched together in a slide deck.
The attribution reporting is where things get particularly interesting. Seeing how contacts move through lifecycle stages, which touchpoints actually converted, which email sequence nudged someone from lead to opportunity, that kind of granularity used to take me a full afternoon in spreadsheets. Now it's a few clicks. My account director and I reviewed a client's Q1 funnel last week entirely inside HubSpot without exporting a single file. That felt like a real shift in how we work.
The one frustration worth flagging: the default report library is enormous, almost too enormous. Finding the right starting template takes longer than it should, and the search inside the reports tool isn't always intuitive. A few times I built something from scratch before discovering a native report that did ninety percent of the same thing. Not a dealbreaker, but worth knowing if you're coming in cold like I did. Overall, the analytics depth is strong enough that I'd push a client toward HubSpot for that reason alone, even if a few rough edges still need smoothing out.