Lara Donnelly

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Reviews by Lara Donnelly

• Shopify· May 7, 2026

  ★★★★★

  Solid reporting, surprisingly deep once you know where to look. Managing Shopify stores for a handful of clients means I live inside the analytics section daily, and after about a year of that routine I can say the dashboards have genuinely matured. Sales breakdowns by channel, traffic source attribution, cohort behavior, it's all there without needing a third-party BI tool bolted on. My clients ask for weekly performance summaries, and pulling those together used to take an embarrassing amount of time in spreadsheets. Now it's mostly a few clicks and some light formatting.

  The one gripe I keep bumping into is custom date range comparisons. You can compare a period to the prior period, but building a truly bespoke comparison, say a seasonal window against the same window two years back, still feels clunkier than it should. I end up exporting to do that slice myself. Not a dealbreaker, and honestly the rest of the reporting suite more than compensates. For anyone running an agency and needing clean data to show clients, Shopify holds up well.