
Amber Tillson
DTC Sales Manager Β· 11-50
1 review written Β· 4.0 average
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Switching to WineDirect two years ago was one of the better calls I've made since joining this team. Our previous platform handled either ecommerce or club management, never both in a way that felt connected. With WineDirect, the Vin65 POS, the wine club tools, and the fulfillment side actually talk to each other. That sounds basic, but it changes the daily grind considerably. I can pull a club run, flag compliance holds, and push an email campaign without jumping between three tabs or re-keying data. For a growing winery trying to scale DTC without adding headcount, that integration matters a lot.
My one gripe is customer support response time. Tickets sometimes sit for a day or two before anyone picks them up, which is frustrating when a compliance issue is blocking shipments. They do resolve things correctly once they engage, to their credit. But if you're evaluating this platform, go in knowing that urgent issues may not get urgent treatment. Overall, the depth of features relative to what I was paying before makes it worth it.