Marketing Software
Getting attention for your business used to mean a billboard, a radio spot, or hoping someone found you in the yellow pages. Now your customer might discover you through a search result, an email, a social feed, a competitor's ad network, or a message on their phone, and the software that reaches them has fragmented accordingly. Marketing tools today span the entire funnel: understanding who your audience is through market research and analytics, building campaigns across email, social media, SMS, and paid advertising, optimizing what actually works with testing and conversion tracking, and then measuring which channel drove the sale through attribution. On top sits planning and automation software that ties these channels together, so a single campaign can orchestrate across multiple touchpoints without manual handoffs. The category pages below break down this landscape by channel and function, making it easier to find the right tool for the specific part of your marketing engine you are trying to improve. If you are after something more specific, have a look at our Marketing Automation Software, Email Marketing Software, or Social Media Marketing Software categories.
Trakaff is a Powerful & Trustworthy Affiliate Tracking Software that enables CPA Networks, Affiliate Networks & E-Commerce Companies to do advanced tracking and overall affiliate management. A. What you Can do with Trakaff: 1. Create your own affiliate network 2. Optimize… Learn more about Trakaff.
We are the ultimate Twitter growth tool ! With our easy-to-use interface we will help you to take your Twitter growth up a notch. Learn more about Hypefury.
Cision Ltd. (NYSE :CISN) is a leading global provider of earned media management software and services to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track… Learn more about Cision.
Distracted shoppers are a bigger problem than you think and BrandLock helps you convert them. BrandLock is the first ever conversion optimization suite for online businesses, that offers a consumer-side malware solution and equips you with smart insights, and tools to… Learn more about BrandLock.
Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with your users and… Learn more about Kumulos.
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. More than 240 consumer and B2B brands, including Hearst… Learn more about BlueConic.
Heap’s mission is to power business decisions with truth. We empower companies to focus on what matters—discovering insights and taking action—not building pipelines or tagging. With Heap, organizations of all sizes can remove technical bottlenecks and gain a single… Learn more about Heap.
Aglaia Software Incorporated is the global leader in digital publishing solutions. Our tools and services enable our customers to create groundbreaking digital publications, deploy it across media and devices, measure and optimize it over time, and achieve greater business… Learn more about Aglaia Software.
Social media has become an important avenue for interacting with your fans and customers. People like to connect with your brand on another level because they want to feel like they're a part of your community. Did you know that people are on social media 1 in every 5… Learn more about Onlypult.
Easy Group Texting Sending mass text messages couldn’t be easier. With our simple interface for blasting out texts. Text Message Scheduling Easily schedule text messages to go out on any date and time. You can set up a single text message, or take care of several month’s worth… Learn more about Txtfyre.com.