What is Why Unified?
Why Unified® Company Overview Why Unified® is a dropshipping platform transforming how modern entrepreneurs launch and scale online businesses. The platform gives users instant access to ready-to-sell stores stocked with household-name brands—allowing them to tap directly into existing shopper demand through a “sell first, pay later” model that removes financial barriers and complexity. Entrepreneurs can connect an existing Amazon® or Walmart® account or take over a store with verified sales history and pre-built customer demand. The Why Unified® Platform runs every part of the process on auto-pilot—from product sourcing and fulfillment to shipping, returns, and support—so sellers can focus entirely on growth and profitability rather than operations. Growth & Recognition Since its inception, Why Unified® has achieved extraordinary growth, emerging as one of America’s fastest-rising private companies. In 2024, it ranked No. 35 on the Inc. 5000 list of the nation’s fastest-growing businesses—up from No. 418 in 2023—and was named the 3rd fastest-growing company in Delaware. The company was honored by Inc. Magazine as one of the “Best Places to Work,” recognized by USA Today as the #1 Dropshipping Platform, and featured in leading publications including Forbes, Entrepreneur, VentureBeat, Business Insider, Mashable, and more. Today, Why Unified® powers over 20,000 entrepreneurs nationwide, helping them launch, manage, and scale e-commerce businesses with confidence.
Alternatives to Why Unified
Envision eCommerceSpotlightEnvision eCommerce is an eCommerce Magento web development company that partners with enterprises, startups, and brands to help… Learn more about Envision eCommerce.
BazaarBuilderSpotlightOur services are easy to use and backed up with free technical help and support whenever you need it.Whether you wish to simply… Learn more about BazaarBuilder.
WomplySpotlightOur mission is to help local businesses thrive in a digital world. Founded in 2011, Womply is a local commerce platform that… Learn more about Womply.
ShopifyShopify powers over 1,000,000 businesses worldwide The all-in-one commerce platform to start, run, and grow a business. The… Learn more about Shopify.
ExpandlyReady to grow your online sales the easy way? Expandly is the all-in-one solution to connect, manage and automate your online… Learn more about Expandly.
XGoDiscover XGo – the ultimate web2.5 ecosystem for unlocking the full potential of cryptocurrency. Buy your first crypto, manage… Learn more about XGo.
InkSoftThe Sales Platform for the Decorated Apparel Industry With InkSoft, you’ll have all the tools to grow sales, get organized, and… Learn more about InkSoft.
SpurITSpurIT is a Shopify development company with a focus on high-level technical solutions and complex Shopify Plus stores. We have… Learn more about SpurIT.
DSersDSers was founded in 2018. DSers is dedicated to providing the best dropshipping solutions and tools to help you start and grow… Learn more about DSers.
Pinnacle CartPinnacleCart was developed by a pair of childhood friends, Craig and Mike. At different times in their life, they had both tried… Learn more about Pinnacle Cart.
Why Unified Reviews (217)
- ★★★★★166
- ★★★★★33
- ★★★★★8
- ★★★★★1
- ★★★★★9
Review Summary
Generated using AI from real user reviews
Why Unified receives sharply divided reviews that split between enthusiastic paying customers and consumers reporting serious complaints about refund disputes and compliance issues.
The majority of recent reviewers praise the company's dropshipping and marketing services, citing real sales growth, responsive account managers, and professional store setup. Many mention profitability within two to three months and appreciate the all-in-one dashboard that consolidates advertising, orders, and analytics. Customers frequently highlight individual team members (Lindsay, Jacob, Vicky, Mark) as knowledgeable and patient. Several note the service pricing is competitive compared to agencies charging $30,000 upfront, and some have opened multiple stores after initial success.
However, two detailed one-star reviews describe a sharply different experience: a customer paying $13,724 for a done-for-you Amazon store saw zero sales over a year, received vague metrics, and after requesting a refund per contract terms was blocked by a non-functional compliance portal for over 30 days. A second reviewer alleges contact avoidance, unresolved identity verification, and references 174 BBB complaints with an F rating. These complainants describe frustration trying to reach support through the compliance system.
A handful of middling reviews note the service is "okay" but flag the dashboard could be more intuitive, timelines for results were slower than promised, and early results can feel inconsistent. The stark contrast between satisfied customers reporting strong returns and aggrieved ones alleging refund withholding suggests results may vary significantly by account or product fit.
★★★★★
Thursday, May 19, 2022
“My overall experience was really great. With having a smaller…”
My overall experience was really great. With having a smaller business they helped me try and figure out the best way to market my business to try and reach out and help me gain more customers. I signed up for the complete package that included sales funnels and advertising. Not to mention, tons of education along the way that I am very thankful for. I had over 400 products in my store because I was told off self-research that it way the way to go. Finding out that going narrow and specific was actually the way to go. Unified researched the top products and educate me on why. I was impressed by this and I did not expect it since I'm not paying them for consulting. I was very happy with the marketing plan that they created. There was times where I was getting frustrated because my advertising campaign wasn't performing too well, or at least it appeared so. A good few weeks went by and I started getting sales. My biggest problem was understanding why it took so long and why it was so inconsistent in the start. Well, another part I did not know. Randomly targeting people who have interests isn't going to do the job. Instead, they had to learn based on the people that were engaging in the funnel. Long story short, most of my experience with Unified was an educational one. I didn't know so many things that came together to make a successful campaign. I have been with them for about six months and I look forward to many more years ago. My store has significantly grown because of them, their mentorship and their services. I received everything and more that I signed up for. I would recommend them to anyone who is starting a drop shipping store. There are many companies out there, but the main reason why is because there is not one company out there (from my experience) that will genuinely care about mentoring you through it. I do want to apologize because some of the time, I was combative against your advice as a newbie. Had I not listened to them and taken their advice with products, pricing, margins and everything else, I would probably have not made it. THANK YOU VERY MUCH UNIFIED!
★★★★★
Thursday, May 19, 2022
“I have been a customer for about one year. There…”
I have been a customer for about one year. There have been so many ups and downs but all I can say is that they stuck through the entire way. For the first few months, I saw like little to no traction and I thought that everything was phony. Literally, I was blowing the company up and I am sorry for that. I wasn’t really educated about the ins and outs. I was already in pretty deep and I went all in. I took out a loan and implemented all of their suggestions and my business started growing. I was frustrated most of the time because I was getting mixed answers from Google and then them. Each were saying that the other was wrong. After running this business for a year, not only do I want to give so much credit to this company, but I also want to make sure everyone understands that 99% of the stuff you read about online is just not true. I was a victim and I fell for it. I was not compensated for this review in any way, but they did ask me to create a video sharing my experience and a written review for full transparency. They asked me this many times throughout but I did not budge until I saw that everything really worked out. Hard to trust people these days. So what I did was coast on a $300/month ads budget for about 3-5 months. Saw very minimal results, some orders were flowing in, but nothing exciting. I upped the advertising spend to $600 for a little then $800, and then $1,200 and then I just gradually kept increasing. This was the breaking point. I guess the initial few months wasn’t a waste because I needed to build things up with my customers and audiences. My business has made about 60K. There was a lot of expenses but it is profitable at this point. Support from the company is amazing. It’s not the greatest that we can’t talk on the phone, but everyone replies super quick. I would recommend this company. I did an actual video for the company too but idk when they will post it or where it will be. I’ll add the link to this review when I find out. Out of everything that I learned the most important is PATIENCE! Hope everyone has a successful outcome. Wishing everyone the best.
★★★★★
Thursday, May 19, 2022
“giving 4/5 stars because I feel like there are things…”
giving 4/5 stars because I feel like there are things that could use improvement which i let the company know about but the most important things i wanted done were finished the way i expected and the level of service that was provided was good and i learned a lot along the way.
★★★★★
Tuesday, May 3, 2022
“Been with you guys two months strong and things have…”
Been with you guys two months strong and things have been really good. Happy with the service!
★★★★★
Wednesday, April 27, 2022
“I had a call with the sales team today and…”
I had a call with the sales team today and I must say that the offer is quite intriguing. I have shopped around many other companies and have not found a better offer. I am not a customer yet, but I plan on signing up sometime next week. Rick was very pleasant on the phone, and explained everything to me in a very cohesive way. He was professional, knowledgeable and patient with my questions. So far, a very good start. I will be updating this review as I try this company for managing the marketing for my online store.
★★★★★
Wednesday, April 27, 2022
“I have been using them for a long time for…”
I have been using them for a long time for my store and i would recommend them to everyone
★★★★★
Friday, April 15, 2022
“Lost over $5000. Check BBB and Yelp for real reviews.…”
Lost over $5000. Check BBB and Yelp for real reviews. Fraud company. Don’t believe the fake paid reviews.
★★★★★
Wednesday, March 30, 2022
“I am really happy with the service from this company.…”
I am really happy with the service from this company. I would recommend them to anyone! I worked with Lindsay from the marketing team, and she was very helpful. I messaged her over 50 times and she never got annoyed (or showed it atleast). Very happy that I was assigned to someone like her to run my store. I signed up, paid the first month, and Lindsay showed me the marketing plan in about a few days. I must say that the quality of the store is REALLY GOOD. Everything is top notch, including the product photos, descriptions, website, and overall look and feel. From what I can see, lots of time and effort was put into this. What suprised me the most was the products because it's not something that is commonly sold out there. I saw sales coming in a few days after launching. Lovley dashboard always kept me updated and it was really simple and easy to use. Lindsay took everything off my shoulders. Luckily, I did not have a negative experience since this is the first company that I ran into while exploring dropshipping. Lots of these things is what i asked myself. I hope it helps you too. - how much would it cost me to hire someone to design a professional store - how would i research and find the right products - how would i find suppliers that ship quickly - how would i take professional photos becase it is expensive - how do i setup suppliers with the store - how will i manage customer service with full time job - how will i proccess orders timely - what if something breaks, who will help me? - how will i run advertising with no experience? - how will i setup email marketing and how much will it cost - how will i handle chargeback with no experience - what products will i add when i want to expand - who will handle my social media marketing - how will i optimize my website for better sales
★★★★★
Tuesday, March 29, 2022
“Took about a few weeks to see lower CPA's because…”
Took about a few weeks to see lower CPA's because we started a fresh campaign and audiences. Got a direct point of contact that works with me through everything. Only downfall would be that there's no meetings or phone support but that makes up for the really affordable pricing. I would consider that anyone looks into this company before shelling out thousands for another agency, paying ad spend fees, and getting generic service.
★★★★★
Monday, March 14, 2022
“Had Why Unified run my store for the last three…”
Had Why Unified run my store for the last three months.....and it worked out! After some trial and error in the start, we were profitable in month two. I would recommend Why Unified to anyone that is starting their own store or already has one. Everyone on the team that I interacted with was very prompt, friendly, and knowledgeable. Not only did they take over my store and do everything for me, but they also educated me along the way. It turns out that all of the things that I learned about on YouTube was a lot of miss-information. Really thankful that I ran into this company and saved so much money. By the end of month two, I was able to recoup my losses from all the months I spent doing it on my own. Few pros and cons: - My password resets sometimes when I login to the dashboard. Not a big deal, but I think it's a glitch. Not sure if it's fixed since it hasen't happened in a while. - The dashboard is awesome. I can see everything about my store in real-time. It brights together my advertising camapign, store, customer orders, and everything in one place. - The fact that you guys handle the customer service and the order processing for my store is just unbeliveable. This has taken a huge cost and time off my shoulders. Never lose this feature! - Love the fact that we get paid directly to our Stripe account and that you guys don't take any portion of our sales. So many other companies wanted a 25% revenue share. I really have nothing bad to say! I know with reviews, someone always has something to say, but your company has made my dropshipping dreams come true and opened my eyes to a whole new world of making money through my store. I'll be opening a few more stores with you and recommending a few friends.
