StreetMetrics
What is StreetMetrics?
StreetMetrics is a geospatial data and analytics company based in Birmingham, Alabama, founded in 2018. The company specializes in measurement solutions for the out-of-home (OOH) advertising industry, particularly focusing on moving out-of-home (MOOH) media such as bus and transit advertising. With 2.39 million in funding from investors like Techstars, StreetMetrics operates in 30 of the top 35 U.S. Designated Market Areas (DMAs) and has a presence in Canada, Europe, and Australia. The company offers real-time measurement and attribution tools that help media operators, agencies, and brands assess the impact of OOH campaigns. Its platform tracks impressions, audience reach, and post-exposure actions using anonymized data. StreetMetrics also provides forecasting and optimization services, along with an analytics platform that features dynamic reporting dashboards and geographic visualization tools like StreetCity. The company is committed to standardizing OOH measurement and enhancing transparency and ROI accountability in the advertising space.
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