Signpost
★★★★★ 4.0 · 207 Reviews
What is Signpost?
Signpost envisions a world of local businesses, large and small, thriving through smart, relevant and lasting connections with customers With over 7,000 customers, Signpost’s Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product. Signpost was recently ranked as a "Top Workplace"? by The Austin American Statesman and Crain's New York . We're looking for smart, passionate leaders to join our team and have real ownership and impact from day one. Learn more about Signpost and our current opportunities at www.signpost.com/careers.
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Signpost Reviews (207)
- ★★★★★151
- ★★★★★6
- ★★★★★2
- ★★★★★2
- ★★★★★46
Review Summary
Generated using AI from real user reviews
Signpost delivers strong results for review generation and customer communication, though execution and onboarding clarity remain weak points for some users.
The majority of users praise review growth and customer retention tools, with many reporting substantial increases in online reviews and repeat business. Customer service stands out as a consistent strength—users frequently name specific representatives and highlight responsiveness and professionalism. Several mention the platform helped them stand out competitively or drove measurable sales uplift. Users also appreciate the automation that requests client feedback without heavy manual effort, and find the email campaign features useful for staying in touch with past and prospective customers.
Cost and value perception divide reviewers. Some see it as a worthwhile investment; others feel the price is high relative to what actually delivers—particularly around text marketing features that require customer opt-in and therefore don't perform as promised. A few users report onboarding gaps: one wished for instructional videos, another felt the platform was unintuitive at first. One account reports a Google Page suspension tied to advice received during setup, creating months of damage.
Contract disputes appear in isolated but serious cases. Two users describe being locked into longer commitments than they understood, with difficulty getting out, and one reports a salesperson's promises of service parity with a previous vendor were not honored and later denied. These outlier complaints stand against the overwhelmingly positive feedback on the core offering.
★★★★★
Wednesday, November 2, 2016
“Amazing!!! Since we started using Signpost our business has a…”
Amazing!!! Since we started using Signpost our business has a new light. It is the easiest way to grab reviews, send out specials and just keep in contact with your clients!
★★★★★
Monday, October 31, 2016
“This system is very easy to use, informs you daily…”
This system is very easy to use, informs you daily of reviews and comments from customers and allows you to quickly generate campaigns to schedule for delivery to customers. My business grew double digits the first month, where the previous 8 months had been only 3%, so it HAD to be an influence and not a coincidence. Like anything else though, you have to use it in order for it to work for you.
★★★★★
Tuesday, September 13, 2016
“Excellent followup on new prospects that helped us to increase…”
Excellent followup on new prospects that helped us to increase our regular customer.
★★★★★
Tuesday, June 28, 2016
“Many of the poor reviews seemed to think that this…”
Many of the poor reviews seemed to think that this software was a magic bullet and would fix all of there marketing/customer acquisition problems. It won't. It isn't designed to be the only thing you need to do to get your name out there. You still need to hustle and do other marketing. This concept is great at remarketing to your customers and is a great CRM tool. I have used it to get over 35 referrals and 30 reviews on sites that effect my business and marketing efforts. It makes me pop when compared to the competition. If you understand what this does and understand how to use a CRM style tool then this product is invaluable in getting a business to the next level.
★★★★★
Monday, June 6, 2016
“Signpost has been a great help to our business. When…”
Signpost has been a great help to our business. When running a small business, it's hard to find enough time in the day to follow up with our customers. With Signpost's help, we're now seeing more reviews online, customers coming back more frequently, and they're even telling their friends about us.
★★★★★
Monday, February 22, 2016
“Poor service for a small business. No increase in customers…”
Poor service for a small business. No increase in customers from their service. A lot of talk very little action. They signed me up for another year without my authorization even after I had written and told them I wasn't continuing with them. Don't do it!
★★★★★
Monday, February 22, 2016
“I started a new business recently and don't have any…”
I started a new business recently and don't have any customers. Signpost assured me that they were a marketing and advertising company that could help me generate new leads quickly and that there would be a team of people helping me succeed. After a month of nothing happening with my account I wrote them an email stating that I was sold a service, not software. I paid up front and am 4 months into a 6 month contract that was GUARANTEED 20 new leads a month and I have gotten 0 new leads from them. I told my account manager that I wanted a refund and she said that they were a Customer Relation Management service and not a marketing service. Why would I sign up for CRM when I don't have any customers? After telling her that the salesperson basically lied to me about what they are, her response was essentially "well you're stuck with us for the next 2 months, let's make the most of it."
★★★★★
Tuesday, January 12, 2016
“Waste of money. Didn't do anything. Auto renew, does not…”
Waste of money. Didn't do anything. Auto renew, does not stand by guarantee of "5 new people each month or money back". What a mistake.
★★★★★
Monday, November 2, 2015
“First their sales rep sells the software like it's the…”
First their sales rep sells the software like it's the next big thing, but I only find bad reviews or reviews posted by them. Next they claim to get your company positive feedback from your customers but they only have a few reviews for their company. Why is that? Why are they not encouraging their customers to write reviews if their software is "the next big thing"? I know. It doesn't work and they do not want their customers to share their experience. In addition, why does anyone need a contract if their product works. Customers would not leave a service that's working for them. Seems ridiculous, because it is ridiculous.
★★★★★
Tuesday, October 13, 2015
“They guarantee Outcomes, what else could you want?”
They guarantee Outcomes, what else could you want?
