Provenance

Provenance is a global leader in sustainability communications technology, focusing on consumer goods brands. The company helps brands and retailers effectively communicate their sustainability credentials, ensuring that environmental and social claims are accurate and trustworthy. Their platform validates and manages sustainability data, enhancing brand trust and appealing to eco-conscious consumers. Provenance offers services such as sustainability claims validation, which helps brands avoid greenwashing and maintain consumer trust. Their data infrastructure allows brands to manage and publish sustainability claims across various channels, while customer insights provide actionable information on sustainability issues that resonate with consumers. For retailers, Provenance automates the consolidation and validation of sustainability claims from multiple brands. The companys core offering is a software platform designed to manage and validate sustainability claims. Key features include clickable sustainability badges for product pages and the Provenance Framework, an open-source rulebook that guides brands in making credible social and environmental impact claims. Provenance collaborates with over 350 leading retailers and brands, including Holland & Barrett, Unilever, and Estee Lauder, to support their sustainability communications efforts.