Plotline

Plotline is a mobile app engagement platform based in Salt Lake City, Utah, founded in 2021. The company specializes in helping product and growth teams create dynamic in-app experiences without needing engineering support. Their goal is to enhance user activation, retention, and lifetime value. As of 2024, Plotline has secured 2.6 million in seed funding from investors, including Elevation Capital. The platform offers no-code solutions for designing and deploying native UI components, such as stories, guided tours, and gamification elements, directly within mobile apps. It also provides user segmentation and A/B testing capabilities, allowing teams to customize experiences based on user behavior. Plotline supports various use cases, including feature adoption and onboarding, through targeted in-app messaging. Their clientele includes industries like financial services, media and entertainment, retail, and travel, with notable customers such as Niyo, a fintech platform.