PickTrace

PickTrace is a software company that specializes in workforce and harvest management solutions for large-scale farms. Founded by brothers Austin and Harrison Steed, the company aims to enhance farm management through real-time insights that improve operational efficiency and compliance. PickTraces mission is to support agricultural producers in navigating various challenges, including regulatory and labor market pressures. The company offers an all-in-one labor management suite tailored for agriculture. Key services include time and attendance tracking, productivity analysis, payroll management, labor cost analysis, and compliance management. PickTrace serves hundreds of fresh produce companies, including many of the largest growers in the industry, particularly in the Washington apple, pear, and cherry sectors, as well as major citrus and vegetable growers on the West Coast. Headquartered in Los Angeles, PickTrace has experienced significant growth since its inception, becoming a leading solution in the produce industry.