National Research Group

National Research Group (NRG) is a global insights and strategy firm based in Los Angeles, California. Founded in 1978, NRG specializes in market research and consulting services for the entertainment industry, focusing on the intersection of entertainment and technology. The company offers a range of services, including market research, promotional material testing, and marketing strategy development for theatrical releases and entertainment content. NRG provides insights that help studios and creators optimize their content for audience engagement. Key offerings include testing trailers and campaigns, analyzing trends across media platforms, and researching consumer behavior to inform content creation and distribution strategies. NRGs research highlights significant trends in the industry, such as the increasing importance of video game intellectual property in revitalizing interest in original titles. The company emphasizes cross-generational storytelling, aiming to connect gaming and film/TV audiences.