GEEIQ

GEEIQ is a London-based data platform and insights provider that specializes in virtual worlds and gaming marketing. The company assists brands, including notable names like H&M, LOreal, and Elton John, in developing data-driven strategies to engage virtual communities and expand their audiences. GEEIQs marketing intelligence platform aggregates and analyzes data from popular gaming environments such as Roblox, ZEPETO, Minecraft, and Fortnite, enabling clients to benchmark their virtual activations and gain insights into audience demographics.

In addition to its platform, GEEIQ offers tailored services for Premium and Enterprise subscribers, focusing on expert-led reporting and long-term strategy curation. This approach emphasizes measurable results in virtual spaces, helping brands effectively reach younger audiences who are more engaged in virtual environments than traditional social media. With a customer base of over 1,000 brands and around 40 employees, GEEIQ has secured 8.2 million in funding to support its growth in the evolving landscape of virtual marketing.