Equiitext

dba: BizTexter (Smart Text Messaging For Businesses) Company Summary: BizTexter builds and markets smart-phone applications that allow any organization to engage their audience through the worlds most widely used communication tool, text messaging. Businesses and consumer can now engage in two-way communication that benefits both. We took what Constant Contact did for marketing by email and improved it for text messaging.
Product/Service: The BizTexter app allows you to message up to thousands of customers at a time from your Android smart phone. Our patent pending app leverages your unlimited texting plan and uses the power of the modern smart phone for automated replies, customer service and dozens of other functions. Currently used by city governments, churches, insurance companies restaurants, athletic instructors and in dozens of other industries. Customer problem: Currently, the only way to text a group of customers is with website based service that charges per text fees and lacks two-way communication. Thus you can only talk to your audience, not with them. Texting an audience of 5,000 people twice a week cost 800 on the average web based system. With our application the cost is less than 200 and includes dozens of features the online services cant offer. • 98 of text messages are read within 90 seconds • Less than 20 of marketing emails are opened. On average, time to open is 90 minutes. • The click-through rate (CTR) for email is about 6.5 with a conversion rate of 1.73. • For text messaging, the CTR is 14 and 8.28 conversion rate. Text messaging is the perfect channel to add to your marketing mix along with digital, traditional and out-of-home. • 50 to 90 less expensive than all other text messaging solutions. • Easy to program Auto-Responders to frequently asked customer questions. • Automatic opt-in and opt-out list management. • Timed messaging so you can build campaigns in advance up to 180 days..