E-Cinch

Mapp Marketing Cloud is a customer data platform that specializes in AI-driven marketing personalization across various digital channels. It supports over 3,000 businesses worldwide, particularly in retail, eCommerce, finance, and publishing. The platform focuses on data unification, cross-channel campaign execution, and providing actionable insights to improve customer engagement and loyalty. Mapp offers AI-powered personalization that tailors messaging based on customer behavior across websites, email, SMS, push notifications, and apps. Its professional services include deliverability optimization, strategic data consulting, and technical implementation support for cross-channel automations. The platform also features flexible APIs for data integration and a resource hub with downloadable playbooks and campaign calendars to assist in marketing strategies. Additionally, Mapp provides real-time analytics for campaign optimization and has enhanced its retail personalization capabilities through the acquisition of Dressipi, a fashion-specific AI/ML provider.