What is Decision Analyst?
Decision Analyst is a global marketing research and analytical consulting firm, serving a number of Fortune 500 corporations, advertising agencies, and management consulting firms. Custom research and analytical consulting are Decision Analyst’s foundational competencies. Decision Analyst is a leader in advanced analytics, mathematical modeling, econometrics, and simulation. The firm is dedicated to helping its clients optimize marketing and operational systems. The firm melds qualitative research, survey research, marketing science, and operations research to solve the most complex marketing and business problems. Headquartered in the Dallas-Fort Worth area, Decision Analyst serves clients across North America, Europe and Asia. The firm is owned by its 150 employees. Integration of optimization, modeling, and simulation with DecisionSystems™ for advertising testing, product testing, and new product concept testing. Plus, Time-extended™ qualitative and innovation services.
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