BuyBuddy

Buybuddy is an AI-driven merchandising and retail automation company based in Istanbul, Turkey. The company specializes in optimizing retail decision-making through advanced artificial intelligence and IoT technologies. Buybuddy automates retail merchandising by tracking product performance and detecting issues like stockouts and planogram compliance failures, enabling retailers to make informed decisions quickly.

The core offering is the AI Merchandiser Platform, which uses AI and computer vision to monitor store shelves in real time. This platform ensures products are correctly placed and fully stocked. Additionally, Buybuddy employs smart tags and QR codes to track customer interactions, helping retailers understand behavior and optimize marketing strategies. The platform also provides real-time analytics and automated actions, allowing retail teams to focus on strategic initiatives while the system handles merchandising tasks.

Buybuddy serves notable clients such as Dyson, MediaMarkt, and Red Bull, reporting significant improvements in sales and customer engagement. With a small team of fewer than 25 employees, Buybuddy is dedicated to delivering impactful AI solutions to retail clients both in Turkey and internationally.